Marketing to the Bottom of the Pyramid

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Marketing to the Bottom of the Pyramid

Course Details

Cost

FREE

Upcoming Schedule

  • Upcoming

Course Provider

NovoEd online courses
With NovoEd, you can learn from the world's leading institutions and collaborate with students from more than 150 countries across the globe. This online education platform connects millions of students to MOOcs, or Massive Open Online Courses, to provide them with a one-of-a-kind learning experience. Students develop an understanding of the content through worthwhile projects and collaborating with their peers. You can create a learning experience that is entirely suited to your needs and...
With NovoEd, you can learn from the world's leading institutions and collaborate with students from more than 150 countries across the globe. This online education platform connects millions of students to MOOcs, or Massive Open Online Courses, to provide them with a one-of-a-kind learning experience. Students develop an understanding of the content through worthwhile projects and collaborating with their peers. You can create a learning experience that is entirely suited to your needs and preferences by responding to student learning as it happens. You can essentially shape your instruction to make the online classes more effective and productive. Through innovative technology, in-depth academic relationships with peers around the world, and instruction from distinguished professors at top universities, you can become an expert on anything from finance to decision quality.

Provider Subject Specialization
Business & Management
18 reviews

Course Description

Course Description

In this 4-module course, you'll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You'll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

This Course Is For You If
  • You are a social entrepreneur looking to revisit your current approach to marketing
  • You are a social sector organization employee looking to reflect on your approach to customer engagement
  • Anyone interested in a framework to complement your execution of the traditional marketing strategy
What You'll Learn
  • Understand your customer's worldview and the emotions that influence their purc...
Course Description

In this 4-module course, you'll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You'll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

This Course Is For You If
  • You are a social entrepreneur looking to revisit your current approach to marketing
  • You are a social sector organization employee looking to reflect on your approach to customer engagement
  • Anyone interested in a framework to complement your execution of the traditional marketing strategy
What You'll Learn
  • Understand your customer's worldview and the emotions that influence their purchasing decisions.
  • Identify the most trusted sources of information for your customers.
  • Refine your marketing message by gaining deeper insights about your customers through a trial of your product or service
  • Learn the concept of WWITMF (Why and What would I Tell My Friends) and preparing for your trial
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.