Big Data for Better Performance (BigData)
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Course Details
Cost
FREE
Upcoming Schedule
- In Session
Course Provider
Open2Study online courses
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Open2Study offers a way to learn about a wide variety of subjects from some of
the best institutions. Explore the origins of crime with Griffith University,
learn how to paint and draw from instructors at Abu Dhabi University or
discover the world of music at James Cook University. Whether you love to
travel the world or are the CEO of your own company, Open2Study offers free,
high-quality education. Every course has its own classroom where you can learn
through interactive videos, quizzes and collaboration with fellow classmates.
Learning a new subject takes only four weeks, so you can try one or try them
all. The online classes are taught by leading industry professionals so that
you're getting the most up-to-date information possible. If a subject piques
your interest, look into an accredited degree from one of many universities
that Open2Study partners with and take free courses related to that topic. New
content is constantly being added to Open2Study to provide a unique learning
experience for everyone.
Provider Subject Specialization
Humanities
Sciences & Technology
Course Description
Learn how you can predict customer demand and preferences by using the data
that is all around you.
In a digital world, data has gone ‘big’ – ushering in the age of the
zettabyte. This course shows you how big data equals business opportunity.
Find out what ‘big data’ means and where it comes from – including ordinary
transactions and social interactions. See how smart businesses use data to
target their offerings and get ahead of market trends. Consider how marketing
data can be based on false assumptions such as the ‘last click myth’.
Consider the promises and threats of big data for organisations and
individuals, such as the capacity of data to track a customer along the
pathway to purchase; and the issues of democracy and privacy that arise when
data is collected and used.
#### What will I learn?
* Define big data and outline ways in which it is remapping the future of marketing:
* Define the measureme...
Learn how you can predict customer demand and preferences by using the data
that is all around you.
In a digital world, data has gone ‘big’ – ushering in the age of the
zettabyte. This course shows you how big data equals business opportunity.
Find out what ‘big data’ means and where it comes from – including ordinary
transactions and social interactions. See how smart businesses use data to
target their offerings and get ahead of market trends. Consider how marketing
data can be based on false assumptions such as the ‘last click myth’.
Consider the promises and threats of big data for organisations and
individuals, such as the capacity of data to track a customer along the
pathway to purchase; and the issues of democracy and privacy that arise when
data is collected and used.
#### What will I learn?
* Define big data and outline ways in which it is remapping the future of marketing:
* Define the measurement units of big data
* Recognise different types of data
* Provide examples of where big data is created
* Identify the basic attributes of big data:
* Categorise data according to its level of refinement
* Provide examples of data analytics that achieve refinement
* Outline positive and negative social impacts of data proliferation
* Outline business challenges and opportunities in managing and using big data:
* Distinguish between brand-centric and customer-centric uses of data
* Identify the key stakeholders within organisations in data management
* Provide examples of targeted data acquisition for marketing benefit
* Outline ways in which effective marketing can exploit big data
* Define media attribution and outline its importance to marketing strategy
* List some common tools in the marketing toolkit, and outline their purposes
* Provide examples of marketing strategies that can capture trackable data in order to improve the quality of attribution.
Sort By
- 12 reviews
- 11 completed
6 years ago
Really an introductory course for anyone who wants to understand Big Data.
Well designed for a layman
- 15 reviews
- 9 completed
6 years, 8 months ago
My introduction to BigData. It was pleasant. Mostly basic definitions with
great real-life examples to partner it. The best part of the course is the
'further study/reading' provided for a better grasp of the whatever is
presented every module. This is a REAL introduction. I guess it is targeted at
high school students to let them get a taste and maybe they'll pursue the
career related to it. These track options are provided by the platform.