Online Advertising (OnlineAd)

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Open2Study online courses
Open2Study offers a way to learn about a wide variety of subjects from some of the best institutions. Explore the origins of crime with Griffith University, learn how to paint and draw from instructors at Abu Dhabi University or discover the world of music at James Cook University. Whether you love to travel the world or are the CEO of your own company, Open2Study offers free, high-quality education. Every course has its own classroom where you can learn through interactive videos, quizzes...
Open2Study offers a way to learn about a wide variety of subjects from some of the best institutions. Explore the origins of crime with Griffith University, learn how to paint and draw from instructors at Abu Dhabi University or discover the world of music at James Cook University. Whether you love to travel the world or are the CEO of your own company, Open2Study offers free, high-quality education. Every course has its own classroom where you can learn through interactive videos, quizzes and collaboration with fellow classmates. Learning a new subject takes only four weeks, so you can try one or try them all. The online classes are taught by leading industry professionals so that you're getting the most up-to-date information possible. If a subject piques your interest, look into an accredited degree from one of many universities that Open2Study partners with and take free courses related to that topic. New content is constantly being added to Open2Study to provide a unique learning experience for everyone.

Provider Subject Specialization
Humanities
Sciences & Technology
18 reviews

Course Description

Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry. Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked. Find out about the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities. We’ll also build an understanding the digital campaign planning process along with the process of implementing, tracking, and reporting on the success of online advertising campaigns. #### What will I learn? * How the online advertising has developed into a major industry and created new career opportunities * The ways online advertising compleme... Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry. Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked. Find out about the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities. We’ll also build an understanding the digital campaign planning process along with the process of implementing, tracking, and reporting on the success of online advertising campaigns. #### What will I learn? * How the online advertising has developed into a major industry and created new career opportunities * The ways online advertising complements and enhances traditional media * Essential digital jargon and key concepts * You’ll recognise online ad unit formats, what they’re called, and how they work * How online ads are priced and delivered, along with key measurement metrics * That search plays a role as a “connector” for marketing activities * How social channels can be used to amplify marketing efforts * The way mobile is transforming consumers’ use of the Internet and the resulting marketing opportunities * Setting realistic, measurable campaign objectives * Identify the steps involved in digital campaign planning * Understand the process of selling an online ad program * Explain best practice techniques for tracking and optimising campaigns * How digital has changed consumers’ decision making process and its affect on the purchase funnel
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  • 3 stars
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  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.