Personal Branding: How to build & manage your image

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Personal Branding: How to build & manage your image

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

OpenLearning online courses
OpenLearning's aim is to inspire, motivate and empower through education. We believe that learning can and should be enjoyable, ongoing, and above all effective. Transformative education enhances people’s abilities, promotes dynamic communication, and fosters a lifelong love of learning. We’re committed to creating fun and interactive communities and want our learning vision to spread far beyond educational institutions, branching into boardrooms, offices, team sports, group work, and righ...
OpenLearning's aim is to inspire, motivate and empower through education. We believe that learning can and should be enjoyable, ongoing, and above all effective. Transformative education enhances people’s abilities, promotes dynamic communication, and fosters a lifelong love of learning. We’re committed to creating fun and interactive communities and want our learning vision to spread far beyond educational institutions, branching into boardrooms, offices, team sports, group work, and right through to retirement. We believe that you should never stop learning, and we want to share our passion for accessible education.Discover yourself through education!

Provider Subject Specialization
Humanities
Arts & Design
991 reviews

Course Description

Brands originated as proofs of ownership, such as those burnt onto cattle. They evolved to become the symbolic identity for goods and services. This easy identification, with logos and trademarks, became a short cut for quality and trust. People putting their services in the marketplace also became ‘brand names’. This used to a game only for the rich, successful, or notorious. But In the 21st Century anyone participating in the Web has a searchable identity. So whether we like it or not, we have a brand to cultivate.

This course provides systematic ways of reviewing and implementing your existing and proposed brand identities, based on psychology and demography. Multimedia is now so affordable that a full Hollywood-style extravaganza is possible. So technology is no longer a constraint. Rather, the focus is on strategy to drive the use of the technology.

Who should take this course?

A personal brand can be useful for people needing t...

Brands originated as proofs of ownership, such as those burnt onto cattle. They evolved to become the symbolic identity for goods and services. This easy identification, with logos and trademarks, became a short cut for quality and trust. People putting their services in the marketplace also became ‘brand names’. This used to a game only for the rich, successful, or notorious. But In the 21st Century anyone participating in the Web has a searchable identity. So whether we like it or not, we have a brand to cultivate.

This course provides systematic ways of reviewing and implementing your existing and proposed brand identities, based on psychology and demography. Multimedia is now so affordable that a full Hollywood-style extravaganza is possible. So technology is no longer a constraint. Rather, the focus is on strategy to drive the use of the technology.

Who should take this course?

A personal brand can be useful for people needing to announce their presence and get out a message. Commonly that is a job seeker, someone promoting their art or music, someone starting a business, or a group promoting a ‘cause’. 

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