The Staples of Branding: Building a Company from Purpose to Product

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0/10 stars
based on  138 reviews
Provided by:
Cost $8/mo
Start Date On demand
The Staples of Branding: Building a Company from Purpose to Product

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Join streetwear icon Jeff Staple as he shares first-hand experience and advice for building a brand from purpose to product — essential and tactical advice for entrepreneurs, fashion aspirants, and everyone with a dream to build their own creative product company.

    

A Note From Jeff Staple

I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design. While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight. It has taken my team and I over 15 years to build this company to where it is today but it would not have made it this far without creating a strong foundation at its inception.  

I am constantly hit up by aspiring entrepreneurs from the fashion space and beyond looking to build a brand of their own but they d...

Join streetwear icon Jeff Staple as he shares first-hand experience and advice for building a brand from purpose to product — essential and tactical advice for entrepreneurs, fashion aspirants, and everyone with a dream to build their own creative product company.

    

A Note From Jeff Staple

I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design. While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight. It has taken my team and I over 15 years to build this company to where it is today but it would not have made it this far without creating a strong foundation at its inception.  

I am constantly hit up by aspiring entrepreneurs from the fashion space and beyond looking to build a brand of their own but they don’t know where to start.

With this class on Skillshare, I hope to answer these questions by addressing some of the most fundamental aspects of starting a product-based brand, but even moreso I hope to inspire everyone who has ever thought about starting something of their own to actually take action and pursue that dream.

In this class, through exclusive video content and written instruction, we will go over key lessons:

  • Refining your Brand Name and Brand Slogan
  • The Philosophical, Technical, and Legal Considerations to Logo Creation
  • Crafting a Debut Collection (Telling a Story with Your Product)

To learn these lessons, every student is encouraged to complete and share projects of their own with the rest of the community on the Skillshare platform. You will complete a branding project with a name, a slogan, a logo, and first collection CADs to kickoff your fashion brand.

This class is perfect for aspiring entrepreneurs in the fashion industry, both those who want to create a brand and those who already have a company in its early phases, and anyone interested in learning what it takes to build a brand from the ground up, like we have done with Staple Design. Thank you for joining us.

— Jeff Staple

  

Reviews 0/10 stars
138 Reviews for The Staples of Branding: Building a Company from Purpose to Product

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Bethany Graye profile image
Bethany Graye profile image

Bethany Graye

None/10 starsCompleted
6 years, 10 months ago
Best instructor ever. He broke everything down so that it was easy to understand and apply.
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Rob Bastidas profile image
Rob Bastidas profile image

Rob Bastidas

None/10 starsCompleted
6 years, 10 months ago
Loved the class! how can you go wrong with basically having a sit down with one of the best!
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Darrius Thomas profile image
Darrius Thomas profile image

Darrius Thomas

None/10 starsCompleted
6 years, 10 months ago
This class was EXTREMELY helpful. A lot of times people give a general break down but he really goes in depth.
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Yen Nguyen profile image
Yen Nguyen profile image

Yen Nguyen

None/10 starsCompleted
6 years, 10 months ago
I've started to follow Jeff and his company on Instagram!
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Yvonne Cheah-Blais profile image
Yvonne Cheah-Blais profile image

Yvonne Cheah-Blais

None/10 starsCompleted
6 years, 10 months ago
Great class. Very informative, awesome that it was touching base with fashion. Very clear and funny at times, kept the class light and interesting throughout.
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Charles Ward profile image
Charles Ward profile image

Charles Ward

None/10 starsCompleted
6 years, 10 months ago
Great setup Jeff. This has really helped me define my goals and creative forecast for the future. God Bless you and everyone at Staple.
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Kevyn Vargas profile image
Kevyn Vargas profile image

Kevyn Vargas

None/10 starsCompleted
6 years, 10 months ago
Very informational. I recommend it.
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Alex L. profile image
Alex L. profile image

Alex L.

None/10 starsCompleted
6 years, 10 months ago
Very clear & concise! Great for startups!!!
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Shannon Oakes profile image
Shannon Oakes profile image

Shannon Oakes

None/10 starsCompleted
6 years, 10 months ago
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DeShawn Spencer profile image
DeShawn Spencer profile image

DeShawn Spencer

None/10 starsCompleted
6 years, 10 months ago
Really good insight on brand ownership and protection.
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Nathan Strawn profile image
Nathan Strawn profile image

Nathan Strawn

None/10 starsCompleted
6 years, 10 months ago
Great insights so far as well as some practical knowledge that's been a big help. Thank you.
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Te Vatris profile image
Te Vatris profile image

Te Vatris

None/10 starsCompleted
6 years, 10 months ago
Really loved the class - great presentation.
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Kami W. profile image
Kami W. profile image

Kami W.

None/10 starsCompleted
6 years, 10 months ago
Insightful - especially for those who may not know where to start.
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Jason Klotz profile image
Jason Klotz profile image

Jason Klotz

None/10 starsCompleted
6 years, 10 months ago
I am currently working on starting a brand and everything Jeff said was very helpful. I am inspired to do turn in our collection for the project because its what we have been working on for a while and I want to get some feedback from people who care.
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Anthony Marion profile image
Anthony Marion profile image

Anthony Marion

None/10 starsCompleted
6 years, 10 months ago
exceptional.
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Troy Hall profile image
Troy Hall profile image

Troy Hall

None/10 starsCompleted
6 years, 10 months ago
Great class for beginners and anyone just wanna brush on basics
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Victor Quangvan profile image
Victor Quangvan profile image

Victor Quangvan

None/10 starsCompleted
6 years, 10 months ago
Great class! Solid Foundation!
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Bryan Norris profile image
Bryan Norris profile image

Bryan Norris

None/10 starsCompleted
6 years, 10 months ago
know that it is a very basic introduction to the concepts of developing a fashion brand. i did expect more in depth information and challenges.
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Anna Aristova profile image
Anna Aristova profile image

Anna Aristova

None/10 starsCompleted
6 years, 10 months ago
Simple explanation of a process, broken down to step by step directions. I have had an idea for my design line for a while and now i know where to start and how to execute it. Thank you, Jeff!
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Anthony H. profile image
Anthony H. profile image

Anthony H.

None/10 starsCompleted
6 years, 10 months ago
Awesome!!!
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Ismael Guzman profile image
Ismael Guzman profile image

Ismael Guzman

None/10 starsCompleted
6 years, 10 months ago
Very informative and right to the point. He definitely knows what he is talking about. A lot of valid key points
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Gigi Rodgers profile image
Gigi Rodgers profile image

Gigi Rodgers

None/10 starsCompleted
6 years, 10 months ago
I have a noob fashion business right now and some of the information I knew and some of the research shocked me (suing and the legal rights in different countries...brain matter on the wall. The mind is blown). The class is conversational, informative, and laid back with easy examples to follow. Even if you think you know it all after a few years of research, it's good to listen to someone who LIVED it. It will trump everything you THINK you know.
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Michelle Clarkson profile image
Michelle Clarkson profile image

Michelle Clarkson

None/10 starsCompleted
6 years, 10 months ago
Although I have not finished all the steps for my project, I learned a lot about taking myself and my company seriously. This class made me think about why i wanted an apparel company, what I wanted to make, and what I want to be know for. AND I learned how a logo and word mark can help me translate all of that. I admit the contest that came with this class when it first opened help draw in over 500 students, but there is true talent in this class, See for yourself. I finally found a name for myself and a logo that I love using Jeff's steps. The hard part is getting it all legalized and hoping someone else hasn't come up with the same idea.
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Audra Hamlin profile image
Audra Hamlin profile image

Audra Hamlin

None/10 starsCompleted
6 years, 10 months ago
I have taken many classes on Skillshare and this was by far the most informative and instructional and INSPIRING!!!
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Matthew A. profile image
Matthew A. profile image

Matthew A.

None/10 starsCompleted
6 years, 10 months ago
Amazing class. Filled in a lot of gaps I had in knowledge and expanded my understanding of fashion and branding in a concise and comfortable manner. Jeff Staple is truly an inspiration and a great teacher.
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Mr. Anderson profile image
Mr. Anderson profile image

Mr. Anderson

None/10 starsCompleted
6 years, 10 months ago
I didn't fully take part in this class but I learned a lot of valuable lessons from taking this class. There a lot of talented people in this world and I wish them all the best. This class gave me inspiration to on my own project that I've been working on for so long. Thank you to Jeff Staple and all of you talented individuals out there. Keep creating and keep inspiring.
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Terrence Kim profile image
Terrence Kim profile image

Terrence Kim

None/10 starsCompleted
6 years, 10 months ago
No brainer here! To be even involved with Jeff on something like this was a great opportunity. The most valuable lesson I get every time I hear him speak is motivation to keep pursuing happiness and to outwork myself every opportunity I can. I know success is not something that comes overnight and listening to all of the things he has to say keeps me going. To be able to meet like minded individuals from all over the world is also an amazing opportunity. We were in Laos, one of the poorest countries in the world while taking this class, and to be able to still partake in the class, learn, and interact through an online platform like Skillshare was insane! Big thanks to Jeff and Skillshare.
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Olumide Y. profile image
Olumide Y. profile image

Olumide Y.

None/10 starsCompleted
6 years, 10 months ago
Amazing class! basically the handbook for anyone interested in starting a brand.
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Tyler Castro profile image
Tyler Castro profile image

Tyler Castro

None/10 starsCompleted
6 years, 10 months ago
Class was great, all involved helped as much as they could. Would recommend to anyone interested!!
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Sujel Hasbún profile image
Sujel Hasbún profile image

Sujel Hasbún

None/10 starsCompleted
6 years, 10 months ago
Really dope CLASS
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Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.