Beyond the Logo: Crafting a Brand Identity

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0/10 stars
based on  65 reviews
Provided by:
Cost $8/mo
Start Date On demand
Beyond the Logo: Crafting a Brand Identity

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Develop a visual identity. Be instantly recognizable.

Logos are indispensable, but they don’t exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo’s 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you'll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, we’re thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world.

Watch 10 video lessons.

  • Basics: What makes "brand identity" different from "brand," and how do they work together to support and enhance your logo?
  • Applications: What are different considerations for print and digital media?
  • Step-by-step decisions: We'll cover how to choose a coordinating color pale...

Develop a visual identity. Be instantly recognizable.

Logos are indispensable, but they don’t exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo’s 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you'll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, we’re thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world.

Watch 10 video lessons.

  • Basics: What makes "brand identity" different from "brand," and how do they work together to support and enhance your logo?
  • Applications: What are different considerations for print and digital media?
  • Step-by-step decisions: We'll cover how to choose a coordinating color palette; how to choose complementary typography; and how to develop a library of additional supporting graphic elements—from patterns to secondary logos, illustrations, and more.
  • Final polish: We'll go over methods for organizing these components into a format suitable for a client presentation.

Learn by doing.

In the end, you will have a complete brand identity system that's ready for client presentation and real-world implementation. You will expand upon an existing logo (your own or one provided) to create a comprehensive brand identity system, incorporating everything color, pattern, and complementary typography to supporting graphic elements such as patterns or illustrations. 

Reviews 0/10 stars
65 Reviews for Beyond the Logo: Crafting a Brand Identity

Ratings details

  • 5 stars
  • 4 stars
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  • 1 stars
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  • 1 stars
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  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Lucia R. profile image
Lucia R. profile image

Lucia R.

None/10 starsCompleted
7 years, 1 month ago
Beyond the Logo, was my first class, after I signed up at SKILLSHARE. It was a great class, to the point and gives all the basic and important information to a designer in order to start on the right way with a client and continue with him being conscious and organised according to the initial brief! I really enjoyed this class. I work as a Freelancer Marketing - consultant for small businesses. The last 4 years I turned my life around and became also a - self- taught - web-designer because modern marketing is the online-marketing. Brand Identity is a core part of my job. Courtney, talks clearly and is Consistent to her subject!
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Christine Esoldo profile image
Christine Esoldo profile image

Christine Esoldo

None/10 starsCompleted
7 years, 1 month ago
This was a great class. It really helped me get organized and develop a repeatable process with creating a brand identity.
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Lori Nupi profile image
Lori Nupi profile image

Lori Nupi

None/10 starsCompleted
7 years, 1 month ago
Such an interesting class. Actually I have subscribed in Skillshare for it and it was worth it. I have organized my design process like described in the class and I it is much more consistent and organised. Thank you for the shared experience!
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Faten Ibrahim profile image
Faten Ibrahim profile image

Faten Ibrahim

None/10 starsCompleted
7 years, 1 month ago
Thank you, this class was very helpful!
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Mirela Belova profile image
Mirela Belova profile image

Mirela Belova

None/10 starsCompleted
7 years, 1 month ago
The best class in the topic I have seen so far
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Dani Maresma profile image
Dani Maresma profile image

Dani Maresma

None/10 starsCompleted
7 years, 1 month ago
Very professional class, and simple and useful suggestions.
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Ana Camelo profile image
Ana Camelo profile image

Ana Camelo

None/10 starsCompleted
7 years, 1 month ago
The class explains concepts and processes very well. It uses various examples for showing methods and doesn't stick to the process of a particular project, but explains how to possibly develop every part for different cases.
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Lyndsey Kiesecker profile image
Lyndsey Kiesecker profile image

Lyndsey Kiesecker

None/10 starsCompleted
7 years, 1 month ago
This was such an amazingly helpful class! Whether you're just starting out or looking for a fresh way to present your work to clients, you will certainly get a lot out of these sessions. This class really boosted my confidence in presenting work to clients and also helped me refine and build upon my own brand. Thank you thank you!
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David Ramirez profile image
David Ramirez profile image

David Ramirez

None/10 starsCompleted
7 years, 1 month ago
I've appreciated logo design since I was a kid. The branding process hasn't been my strong-suit until now. Courtney Eliseo really brings out the information of the process in logo design vividly that you really get the process in easy ways to apply it to your own work flow. I've been an avid fan of Design Work Life as well and if you haven't been over there, jump to it!
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Amanda S profile image
Amanda S profile image

Amanda S

None/10 starsCompleted
7 years, 1 month ago
I've enrolled in quite a few courses since I joined SkillShare and this was by far the best class! I wish I could pay more than the monthly fee for this because I've learnt so much. Spending tons of money on design school and never has an instructor (over an entire semester!) accomplish what you have in your skillshare class. Thank you for sharing your insights, design ideas, even the use of the tools of the trade that designers can learn from. I've noticed that some teachers don't really show much of how they accomplish things or their methods, which is understandable, but you went all in! This class has taught me so much, I'll be revamping my entire workflow and processes because it has always been scattered, you've presented your methods in a clear, concise manner which I admire. Thanks again for sharing with us!
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Bruna Siloto profile image
Bruna Siloto profile image

Bruna Siloto

None/10 starsCompleted
7 years, 1 month ago
This class was really nice, it made the whole process of creating a brand identity much easier than what I used to think. I like how the units are divided and definitely recommend this class.
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Roshanna Evans profile image
Roshanna Evans profile image

Roshanna Evans

None/10 starsCompleted
7 years, 1 month ago
Very clear. Well presented. Highly informative with excellent pdf references to back up study and play. Thank you!
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Anticio Duke profile image
Anticio Duke profile image

Anticio Duke

None/10 starsCompleted
7 years, 1 month ago
Great pace and clear instructions. The approach was very straight forward. Awesome.
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Cynthia Noronha profile image
Cynthia Noronha profile image

Cynthia Noronha

None/10 starsCompleted
7 years, 1 month ago
Great class! Thanks! :D
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Gus R. profile image
Gus R. profile image

Gus R.

None/10 starsCompleted
7 years, 1 month ago
Great insights and presentation! Your method is simple, easy to understand and very helpful. I really liked your tricks in illustrator! Thank you for this class!
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Taylor Stewart profile image
Taylor Stewart profile image

Taylor Stewart

None/10 starsCompleted
7 years, 1 month ago
I really loved this class. I think the pacing was great and the videos were really informative. The project was also very fun for me!
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Michelle Baron profile image
Michelle Baron profile image

Michelle Baron

None/10 starsCompleted
7 years, 1 month ago
I loved this class. I found it so inspiring and insightful. Courtney was easy to understand and broke down all of the elements of creating a brand identity into an easy to follow manner. She also had unique insights, tips, and tricks for programs that went beyond just creating a brand identity. I would absolutely recommend this class and would love to take more classes by Courtney in the future.
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Daniel Schiffner profile image
Daniel Schiffner profile image

Daniel Schiffner

None/10 starsCompleted
7 years, 1 month ago
simple, perfect learn video about graphic desing. Usefull and helpfull for everyone who want to know more about graphic desing and want to be a graphic desing freelancer.
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Rebecca Patrick profile image
Rebecca Patrick profile image

Rebecca Patrick

None/10 starsCompleted
7 years, 1 month ago
This was a great introduction to the process of developing a brand identity for a small business. I continually come back to the introduction especially for the creative brief section, and will use the process Courtney demonstrated in my work with small businesses at my job. I would love to see another class with some more detail on her initial conversations with her clients to get to the information that Courtney uses for those creative briefs. For those of us who are new to this process, examples of how to lead creative conversations would be a great resource.
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Louis-Xavier Lavallee profile image
Louis-Xavier Lavallee profile image

Louis-Xavier Lavallee

None/10 starsCompleted
7 years, 1 month ago
Great references !
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Will Schorer profile image
Will Schorer profile image

Will Schorer

None/10 starsCompleted
7 years, 1 month ago
Really great class! Some awesome tips and systems to create a consistent and strong brand identity. The only thing I didn't agree with was using the same font as the logo type in other area's of the brand identity. I think by doing this it cheapens the logotype itself and can often just look like another headline. I think a good way around this is using a similar type face to the logotype or by creating a modified custom logotype based off of one of your chosen fonts. I loved this class though, very very helpful.
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Megan Sellars profile image
Megan Sellars profile image

Megan Sellars

None/10 starsCompleted
7 years, 1 month ago
Brilliantly presented. Courtney is fantastic at communicating a clear, easy to follow process. I really enjoyed the presentations, and for a relatively small investment of time, I've learnt so much. I would recommend this to anyone who wants to get more to grips with visual identity for brands, good insight, and great tools to use for your own work.
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Hope Reagan profile image
Hope Reagan profile image

Hope Reagan

None/10 starsCompleted
7 years, 1 month ago
Great breakdown on how to develop a brand identity. Definitely valuable for beginners, but also a nice refresh for those who have more experience.
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Valerie Bain profile image
Valerie Bain profile image

Valerie Bain

None/10 starsCompleted
7 years, 1 month ago
Very informational, highly recommend.
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Jorge Alexander Cabanilla profile image
Jorge Alexander Cabanilla profile image

Jorge Alexander Cabanilla

None/10 starsCompleted
7 years, 1 month ago
Really wonderful to see the full process off pulling together all of the design elements into a single cohesive experience.
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Marie Plocharz profile image
Marie Plocharz profile image

Marie Plocharz

None/10 starsCompleted
7 years, 1 month ago
The class was comprehensive and well presented. This very informative class takes you step by step through the brand identity process with lots of examples.
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Andy Hall profile image
Andy Hall profile image

Andy Hall

None/10 starsCompleted
7 years, 1 month ago
Great Class, Learnt some new things which I shall be applying to my up coming branding jobs.
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Jarrett Speith profile image
Jarrett Speith profile image

Jarrett Speith

None/10 starsCompleted
7 years, 1 month ago
Just amazing loved it and will take more of your classes
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Ralston Vaz profile image
Ralston Vaz profile image

Ralston Vaz

None/10 starsCompleted
7 years, 1 month ago
With inspiring examples and useful visuals, Courtney Eliseo leads you through the process of crafting a brand identity. Though I'm a 14-year graphic design veteran, I learned quite a bit about creative briefs, moodboards and type pairing. I developed a real-world identity for a brandmark and client I already had and presented the finished work to an enthusiastic reception. Take this class, participate in the exercises and refine your identity design craft. It's worth it.
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Aina Requena profile image
Aina Requena profile image

Aina Requena

None/10 starsCompleted
7 years, 1 month ago
I liked this class. It goes through the basics and gives useful and practical advices to develop a brand system.
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Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
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  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.