Context is Key: Social Media Strategy in a Noisy Online World

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0/10 stars
based on  120 reviews
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Cost $8/mo
Start Date On demand
Context is Key: Social Media Strategy in a Noisy Online World

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinteres...

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. 

Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

Reviews 0/10 stars
120 Reviews for Context is Key: Social Media Strategy in a Noisy Online World

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Crystal Ice profile image
Crystal Ice profile image

Crystal Ice

None/10 starsCompleted
7 years, 1 month ago
Excellent class. Worth the time!
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Elizabeth Boardman profile image
Elizabeth Boardman profile image

Elizabeth Boardman

None/10 starsCompleted
7 years, 1 month ago
Loved this class. I will definitely buy the book. Thank you!
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Matt Pinson profile image
Matt Pinson profile image

Matt Pinson

None/10 starsCompleted
7 years, 1 month ago
I really enjoyed this class. Picked up some good strategy and pointers for the different platforms.
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Ian Smiley profile image
Ian Smiley profile image

Ian Smiley

None/10 starsCompleted
7 years, 1 month ago
It is great. I have only watched the first section so far but I have learned a lot already and I am completely rethinking my social network strategy.
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Rafael Granados profile image
Rafael Granados profile image

Rafael Granados

None/10 starsCompleted
7 years, 1 month ago
A good class to get an overview of the various social network platforms. Also, If you listen carefully to the videos (a couple of times since the instructor speak fast -- btw we is aware of this) you'll find very insightful information about the benefits of each platform. The instructor shares case studies from his book. I don't have the book, so I don't know how well it would align with the courses. Two things that would improve the class: transcript of the videos, and images of the case studies.
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Pejman Taei profile image
Pejman Taei profile image

Pejman Taei

None/10 starsCompleted
7 years, 1 month ago
Very impressed awesome info!
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Megan Abutin profile image
Megan Abutin profile image

Megan Abutin

None/10 starsCompleted
7 years, 1 month ago
I loved Gary's approach and overall vibe. It was good to be reminded of what you know and also, new tips and tricks that could be taken away! Def recommend.
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Stacey Watson profile image
Stacey Watson profile image

Stacey Watson

None/10 starsCompleted
7 years, 1 month ago
It was a good review of how to use social media to get what you want.
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Yvonne Radley profile image
Yvonne Radley profile image

Yvonne Radley

None/10 starsCompleted
7 years, 1 month ago
You do talk fast :) but I love it because you are filled with passion and filled with tremendous knowledge - awesome class - THANK YOU.
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Joanne Greco profile image
Joanne Greco profile image

Joanne Greco

None/10 starsCompleted
7 years, 1 month ago
Excellent resource for bloggers and entrepreneurs.
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Heather Warren profile image
Heather Warren profile image

Heather Warren

None/10 starsCompleted
7 years, 1 month ago
Really engaging class that provides a great insight into the nuances of the various social media platforms. The content of this class is relevant and the tone of voice is fast paced, interesting and with just the right amount of humour. Definitely recommended.
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Kristin Caridi profile image
Kristin Caridi profile image

Kristin Caridi

None/10 starsCompleted
7 years, 1 month ago
This was a great class! Gary Vaynerchuk is the best teacher for this course, he has the background and the expertise to really give you great info and direction. I started implementing his advice and have gotten more likes, comments, and followers in just a few days! I definitely recommend this class for anyone who wants to take their social media strategy to a new level!
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Scott Thigpen profile image
Scott Thigpen profile image

Scott Thigpen

None/10 starsCompleted
7 years, 1 month ago
Well, I know he's got a book. And he'd love to sell it to you. To me social media marketing is mainly giving something from the heart, raw and organic. The minute you pick it apart to find a formula? You've destroyed what you were hoping to set out to do in the first place. Did I tell you he's selling a book? If not, you'll find out in the video.
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Bourbon Rose profile image
Bourbon Rose profile image

Bourbon Rose

None/10 starsCompleted
7 years, 1 month ago
Awesome class and lecture. Loved it. Very articulate, funny and amusing. Grabbed my husband ( a well known class action lawyer) to watch with me and we made a total date night out of it! I learned a lot and although I hired a social media guy to help me launch a new burlesque production company here in Las Vegas, I wanted to know more about how to be more effective with specific sites like twitter, etc. so I could evaluate and understand what he was doing. I'm old school--- but not any more. I am now launching a modern vintage apparel start up and using everything I learned in this class to understand the universal benefits to OTHERS not just my own company. It's that " pay it forward ju jitsu" that I discovered by listening to this lecture. Sure, it's practical, but, it's also deep. Thanks. Loved it.
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Anthony Ware profile image
Anthony Ware profile image

Anthony Ware

None/10 starsCompleted
7 years, 1 month ago
This class was spot on. Gary's case studies helped to make it real and put his content in context.
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Neysa Mohammed profile image
Neysa Mohammed profile image

Neysa Mohammed

None/10 starsCompleted
7 years, 1 month ago
This was excellent. Incredibly content driven. I was left with allot of doable on-going actions to take for my Talk Show.
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Meghan Phair profile image
Meghan Phair profile image

Meghan Phair

None/10 starsCompleted
7 years, 1 month ago
Gary might talk quickly, but his passion shines though. This is a great class for getting the general feel for the content of various social media sites and how to use them in a marketing strategy.
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Roman Bruni profile image
Roman Bruni profile image

Roman Bruni

None/10 starsCompleted
7 years, 1 month ago
excellent, vaynershuck is cristal clear upon what to do and most important why doing it.
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Stella Caraman profile image
Stella Caraman profile image

Stella Caraman

None/10 starsCompleted
7 years, 1 month ago
Cool, need to try it as soon is posible!
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Wes Hardesty profile image
Wes Hardesty profile image

Wes Hardesty

None/10 starsCompleted
7 years, 1 month ago
Loved the class! Shed light on so many things! Gary has a real knack for telling you like it is and explaining things in a way that's easy to understand and fun to watch. Great course. :-)
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Christie Shepherd profile image
Christie Shepherd profile image

Christie Shepherd

None/10 starsCompleted
7 years, 1 month ago
Excellent. Gary's enthusiasm and passion for this topic are contagious. I found the tips and case studies really useful.
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Verónica Buruyides profile image
Verónica Buruyides profile image

Verónica Buruyides

None/10 starsCompleted
7 years, 1 month ago
This class rocks all the way.
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Lisa Press profile image
Lisa Press profile image

Lisa Press

None/10 starsCompleted
7 years, 1 month ago
Gary V is great to listen to, smart, funny and relevant.
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Emerald M. profile image
Emerald M. profile image

Emerald M.

None/10 starsCompleted
7 years, 1 month ago
Amazing Amazing content.
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Oscar Aguirre profile image
Oscar Aguirre profile image

Oscar Aguirre

None/10 starsCompleted
7 years, 1 month ago
Great overview on the popular social networks and how to use each one to broaden your company/brand to more clients.
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Michele Paulson profile image
Michele Paulson profile image

Michele Paulson

None/10 starsCompleted
7 years, 1 month ago
Great straight forward info here. I'm a big fan of Gary anyway but this brief version of his book made be go out and buy it for the remaining knowledge.
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Lidija Paradinovic Nagulov profile image
Lidija Paradinovic Nagulov profile image

Lidija Paradinovic Nagulov

None/10 starsCompleted
7 years, 1 month ago
Straightforward, insightful and clear - not groundbreaking but a great way to remind yourself of some things you knew but didn't bother to act on and to gain more understanding of some things you weren't entirely sure about.
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Monica Katzenell profile image
Monica Katzenell profile image

Monica Katzenell

None/10 starsCompleted
7 years, 1 month ago
Very insightful class whose passionate instructor made me laugh throughout with his delivery. This is not a boring series – it's quick-paced and rife with tips. I especially liked the case study examples. Personally, my online presence has dwindled to only Instagram right now. I'm so inspired to get back into the other platforms with a new approach. Social media can be a very intimidating world and I feel as though this class prepares you well for it with a great strategy to fit right in.
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Wilm Myburgh profile image
Wilm Myburgh profile image

Wilm Myburgh

None/10 starsCompleted
7 years, 1 month ago
Great insight into the different platforms and Gary's passion and knowledge is infectious. Videos is the perfect length with just the right amount of info to process.
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Bill Jobs profile image
Bill Jobs profile image

Bill Jobs

None/10 starsCompleted
7 years, 1 month ago
He is true and honest, a real salesman that want to sell you his passion and he sold me every bit. I recently use twitter, instagram and pinterest, they are very powerful tools to sent your message directly to your customer. You will learn to nuance them and post strategically. Great course! Thanks Gary!
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Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.