Context is Key: Social Media Strategy in a Noisy Online World

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0/10 stars
based on  120 reviews
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Cost $8/mo
Start Date On demand
Context is Key: Social Media Strategy in a Noisy Online World

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinteres...

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. 

Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

Reviews 0/10 stars
120 Reviews for Context is Key: Social Media Strategy in a Noisy Online World

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Shaun Ayala profile image
Shaun Ayala profile image

Shaun Ayala

None/10 starsCompleted
7 years, 2 months ago
i am a huge fan of @GaryVee, but this was not good, he mentioned a pdf to reference, WRONG, there is none, it originally got me on a free book when you signed up, WRONG, but at the end of the day, just get the book, JJJRH.
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Lucas Da Rosa profile image
Lucas Da Rosa profile image

Lucas Da Rosa

None/10 starsCompleted
7 years, 2 months ago
Great class. Gary showed me some details, that I've never had paid much attention. Learned a lot about those details who, already, improved my social media presence.
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Electron Storm Marketing profile image
Electron Storm Marketing profile image

Electron Storm Marketing

None/10 starsCompleted
7 years, 2 months ago
Brilliant.
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Kerstin Castle profile image
Kerstin Castle profile image

Kerstin Castle

None/10 starsCompleted
7 years, 2 months ago
Love it. It's insightful, very fast and what I like best, it's very honest.
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April MacLean profile image
April MacLean profile image

April MacLean

None/10 starsCompleted
7 years, 2 months ago
It's a good, basic crash course in social media.
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Jill Lemaster-Moore profile image
Jill Lemaster-Moore profile image

Jill Lemaster-Moore

None/10 starsCompleted
7 years, 2 months ago
Gary was amazing and so informative. Coming back after a 10 year break from e-commerce, this was a great learning experience for me and really gave some some insight into what I've been doing wrong and what things I need to tweak a engage more with my customer base. Very impressed and I loved the case examples. Great, great course!
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Doris Obermair profile image
Doris Obermair profile image

Doris Obermair

None/10 starsCompleted
7 years, 2 months ago
Clear language, get's to the point. Maybe to "informal" for some (not for me, I knew what to expect from Gary Vaynerchuk (and I'm a #fan). Got structure: good example of - bad example of... Maybe it would be great to have more visual examples.
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Shane Powers profile image
Shane Powers profile image

Shane Powers

None/10 starsCompleted
7 years, 2 months ago
Gary Vee's the man. I've read all his books and still found a bunch of useful bits of information in this class. It's definitely not #SuperCrap
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Christine Erispe profile image
Christine Erispe profile image

Christine Erispe

None/10 starsCompleted
7 years, 2 months ago
Damn cool! If every marketer will get to this class, I swear tons of cringe- inducing stuff in the internet will be wiped off.
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Piotr K. profile image
Piotr K. profile image

Piotr K.

None/10 starsCompleted
7 years, 2 months ago
A good point of view from a professional that has experience.
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Shannon Hart profile image
Shannon Hart profile image

Shannon Hart

None/10 starsCompleted
7 years, 2 months ago
Really enjoyed the guidance and enthusiasm! Thank you!
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Marck Mathiasen profile image
Marck Mathiasen profile image

Marck Mathiasen

None/10 starsCompleted
7 years, 2 months ago
Brilliant! Straight to the point, great overview on today's biggest social media platforms... Definitely worth it - and buy the book.
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Gigi Rodgers profile image
Gigi Rodgers profile image

Gigi Rodgers

None/10 starsCompleted
7 years, 2 months ago
This class is a game changer. If you are confused on how to leverage social media sites (i.e., Instagram, Facebook, Pinterest, etc.) to your advantage when it comes to branding yourself or your business, this is the guidepost in the fog. The one ring that rules them all (or at least a REAL GOOD first draft)! He breaks down, with great visuals and CLEAR and EASY to understand language, good and bad examples of 'what to do' and 'what not to do' on each social channel. After the class, if not a few lessons, you will be pinning, tweeting, tumbling, and instagramming like you have a clue! He's hyper, he's engaging, and I'm only half way through the lessons and I'm showing my 'O' face.
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CAREY-LEE DIXON profile image
CAREY-LEE DIXON profile image

CAREY-LEE DIXON

None/10 starsCompleted
7 years, 2 months ago
Great class and great insight, got a great understanding how to utilize the each social media platform. I am now reading Gary's Jab, Jab, Jab, Right Hook to master my social media marketing skills.
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Clara Kuo profile image
Clara Kuo profile image

Clara Kuo

None/10 starsCompleted
7 years, 2 months ago
I love that the videos are brief and easy to digest, thanks Gary for offering interesting content that is also respectful of my busy schedule.
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Marty Simsovic profile image
Marty Simsovic profile image

Marty Simsovic

None/10 starsCompleted
7 years, 2 months ago
Very educational and a worthwhile learning experience. I learned certain things that will help me with my blogs and business. Gary Passion about the topic helps and keeps you motivated.
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Myra Yourmoustacho profile image
Myra Yourmoustacho profile image

Myra Yourmoustacho

None/10 starsCompleted
7 years, 2 months ago
I love the knowledge, humour and overall energy in these videos.
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Sam Armijos profile image
Sam Armijos profile image

Sam Armijos

None/10 starsCompleted
7 years, 2 months ago
Gary V knows how to make noise. He is so passionate about social media it gets you excited. He is in your face and personal and tells a good story. Not crazy about the foul language but that's his personality. I learned a little about a lot and a lot about a little. Got his books and they are helpful too.
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Chiara Brughera profile image
Chiara Brughera profile image

Chiara Brughera

None/10 starsCompleted
7 years, 2 months ago
The class is great, Gary is great. It really gives some good tips and the case studies are really helpful. It honestly made me want to learn more and buy the book. However it was a little disappointing to learn that the PDF Gary mentions in many of the lessons does not really exist...
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Lisa Gaitan profile image
Lisa Gaitan profile image

Lisa Gaitan

None/10 starsCompleted
7 years, 2 months ago
I think it was a great class. He brought a lot of energy to it. Well spoken and understandable.
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Mick Hales profile image
Mick Hales profile image

Mick Hales

None/10 starsCompleted
7 years, 2 months ago
I love this class, it is helping me to make sense of social media.
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Dipankar Subba profile image
Dipankar Subba profile image

Dipankar Subba

None/10 starsCompleted
7 years, 2 months ago
The video lessons were brief but good in typical Gary style. I <3 his style and hustle... However, the accompanying book was promised and after many emails back and forth it is still to arrive and its end of February 2014. All I hear is apologies but no action.
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Kara Gouda profile image
Kara Gouda profile image

Kara Gouda

None/10 starsCompleted
7 years, 2 months ago
This was a good general view of several of the key platforms in social media and how they translate to your business/charity. Gary talks fast so I found that in order to really catch everything I had to re-watch the sections on the three platforms I'll use the most for my charity in order to really pick up all the content.
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Stephanie Frerich profile image
Stephanie Frerich profile image

Stephanie Frerich

None/10 starsCompleted
7 years, 2 months ago
Thanks to Gary V for providing a good overview of the various social media outlets and examples of both what to do and what not to do. Useful for anyone looking to contribute and promote effectively online.
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Paris Karagounis profile image
Paris Karagounis profile image

Paris Karagounis

None/10 starsCompleted
7 years, 2 months ago
Five star experience Rigorous teacher; to the point !
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EB R. profile image
EB R. profile image

EB R.

None/10 starsCompleted
7 years, 2 months ago
Excellent! Would definitely recommend!
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Megan Rank profile image
Megan Rank profile image

Megan Rank

None/10 starsCompleted
7 years, 2 months ago
I loved Gary's energy and his message is on point - not only is he candid and comfortable in front of the camera, he is a professional in this industry with a strong opinion (that he's not afraid to share). I've recommended this class to a number of friends and colleagues. If you've never taken an online class, this is a great introduction.
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Gun Kim profile image
Gun Kim profile image

Gun Kim

None/10 starsCompleted
7 years, 2 months ago
I found this class very useful. The information provided in the video was very well organized and easy to follow. This type of context and the level of understanding the essence of social media opened up my perspective a lot better than before. Gary Vaynerchuk has provided information for all of us to understand such complex item in a nutshell. Stuff like this wouldn't be found easily just by scraping the juice out of the internet on my own. absolutely worth spending time and attention for this. THANK YOU SO MUCH GARY!
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Steffi Tan profile image
Steffi Tan profile image

Steffi Tan

None/10 starsCompleted
7 years, 2 months ago
Fantastic and charismatic teacher! I gained a lot from Gary. The most important point is how to tell my story. It's not just by cramming it into other's short attention span anymore. It's doing it gracefully and strategically. It's recorded in high quality video as well. Soothing to the eyes! I'll get to work now!
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Christelle Letist profile image
Christelle Letist profile image

Christelle Letist

None/10 starsCompleted
7 years, 2 months ago
Great content, great insights! I learned a lot. Thx Gary, thx Skillshare!
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Rating Details


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  • 5 stars
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  • 3 stars
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.