Context is Key: Social Media Strategy in a Noisy Online World

Provided by:
0/10 stars
based on  120 reviews
Provided by:
Cost $8/mo
Start Date On demand
Context is Key: Social Media Strategy in a Noisy Online World

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

Get One Month Free

Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinteres...

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. 

Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

Reviews 0/10 stars
120 Reviews for Context is Key: Social Media Strategy in a Noisy Online World

Ratings details

  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

Sort By
Ken Burgin profile image
Ken Burgin profile image

Ken Burgin

None/10 starsCompleted
7 years, 2 months ago
Joke - no book ever delivered and only a weak apology email that SS will 'do their best'. Refund please!
Was this review helpful? Yes0
 Flag
Selina Wragg profile image
Selina Wragg profile image

Selina Wragg

None/10 starsCompleted
7 years, 2 months ago
Great course, helped me think about my social network accounts and what I can do to improve, where I might be going wrong, and ideas for future campaigns. As usual, Gary is entertaining as he is knowledgeable. If you're passionate about social media then I would say this course is a must. Only gripe I have is that I still haven't received my book (booked this course back in November). C'mon G Vee, whack a stamp on it and get it to me please ;-)
Was this review helpful? Yes0
 Flag
Brandi Roberts profile image
Brandi Roberts profile image

Brandi Roberts

None/10 starsCompleted
7 years, 2 months ago
Gary Vaynerchuck never disappoints! This class was a great breakdown of how to use and not use certain social media sites. I highly recommend this course to anyone who is thinking about, or already in the social media space.
Was this review helpful? Yes0
 Flag
Brad Young profile image
Brad Young profile image

Brad Young

None/10 starsCompleted
7 years, 2 months ago
Loved how fast this class moved and the quality of the information shared - excellent insight and terrific case studies expertly, clearly, compellingly presented. Exactly what you would expect from Gary...
Was this review helpful? Yes0
 Flag
Brandy Butler profile image
Brandy Butler profile image

Brandy Butler

None/10 starsCompleted
7 years, 2 months ago
Very high level fast overview
Was this review helpful? Yes0
 Flag
Tamara Young profile image
Tamara Young profile image

Tamara Young

None/10 starsCompleted
7 years, 2 months ago
INcredible. Gary V is my fav teacher in all things related to marketing & how to tell your story online. Great job here in this self paced class going through and explaining not just how to tell your story on facebook, twitter, tumblr, pinterest and IG but the psychology behind the platforms and how to better position yourself and your brand. He is so entertaining too!
Was this review helpful? Yes0
 Flag
Amin Ben Said profile image
Amin Ben Said profile image

Amin Ben Said

None/10 starsCompleted
7 years, 2 months ago
gary promised a book but I haven't received anything by now...
Was this review helpful? Yes0
 Flag
Adam Brown profile image
Adam Brown profile image

Adam Brown

None/10 starsCompleted
7 years, 2 months ago
What can you say that is negative? I feel like I speak the same language and that Gary is like a personal Sherpa for the climb. Nobody has a better "get it factor" when it comes to this stuff and it really is like wearing night vision goggles when everybody else is not. I highly recommend this class to anyone who is "stepping to" the social media arena.
Was this review helpful? Yes0
 Flag
Sacha WD profile image
Sacha WD profile image

Sacha WD

None/10 starsCompleted
7 years, 2 months ago
For newcomers or for those in the industry, this class is a great overview or reminder of the psychology of these networks & what to have in mind when deploying campaigns. Big thanks to Gary V for spending the time to make this info so available & accessible on Skillshare.
Was this review helpful? Yes0
 Flag
Megan Atkinson profile image
Megan Atkinson profile image

Megan Atkinson

None/10 starsCompleted
7 years, 2 months ago
This course was incredibly helpful. The case studies were so detailed and putting context to the multiple platforms was a refreshing change of pace for most social media instructional material. And, of course, Gary Vanerchuk's energy, enthusiasm, and fire was the icing on the cake. I'd recommend this course to everyone - even those who "teach" social media. The insights and deep dives are something everyone doing business online needs to consider.
Was this review helpful? Yes0
 Flag
Sharon Marks profile image
Sharon Marks profile image

Sharon Marks

None/10 starsCompleted
7 years, 2 months ago
Awesome class. I look at social media in a different way now. Thanks Gary!
Was this review helpful? Yes0
 Flag
Orah R. profile image
Orah R. profile image

Orah R.

None/10 starsCompleted
7 years, 2 months ago
I've enjoyed the class so far...this guy knows what he's talking about and gets to it without a lot of fluff! I have trouble getting to the "ask" so I enrolled hoping to get better at that right hook!
Was this review helpful? Yes0
 Flag
Lukasz Laniecki profile image
Lukasz Laniecki profile image

Lukasz Laniecki

None/10 starsCompleted
7 years, 2 months ago
This class explains how different platforms work, how differently people behave on each platform and how your message should be tailored to each of those platforms and also what will happen if it isn't.
Was this review helpful? Yes0
 Flag
Scott Ward profile image
Scott Ward profile image

Scott Ward

None/10 starsCompleted
7 years, 2 months ago
This class was great! Direct, too the point, with no B.S. Social Media in a nut shell.
Was this review helpful? Yes0
 Flag
Josh Schermer profile image
Josh Schermer profile image

Josh Schermer

None/10 starsCompleted
7 years, 2 months ago
Having Gary run a virtual class was a real pleasure. He boils down the major social networks to their core essence and provides very accessible analogies and case studies. This corse and it's format will lead to the creation of thousands of business' that would not have been created without it.
Was this review helpful? Yes0
 Flag
Heather Heffley profile image
Heather Heffley profile image

Heather Heffley

None/10 starsCompleted
7 years, 2 months ago
Excellent Summary of all the major social media platforms and how to use them. Extremely thorough and relevant!!! Thanks Gary for a great class!!! Very excited to apply all I've learned!
Was this review helpful? Yes0
 Flag
Wasim Osman profile image
Wasim Osman profile image

Wasim Osman

None/10 starsCompleted
7 years, 2 months ago
Great insights from Gary, loved the short,concise and to the point videos.
Was this review helpful? Yes0
 Flag
Marek Wojtaszek profile image
Marek Wojtaszek profile image

Marek Wojtaszek

None/10 starsCompleted
7 years, 2 months ago
Great content. Gary provides a great insight into what sucks, what's good, and what other factors can influence how well a jab or a hook will do in the social media word.
Was this review helpful? Yes0
 Flag
Nuno Cabral profile image
Nuno Cabral profile image

Nuno Cabral

None/10 starsCompleted
7 years, 2 months ago
I think this course was very interesting and I truly recommend it. I don't lie, I expected a more in depth content, like more strategy on how to use the various social platforms. In the general the course was very good and interesting. Gary is a communicator by nature.
Was this review helpful? Yes0
 Flag
Bryan Daddio profile image
Bryan Daddio profile image

Bryan Daddio

None/10 starsCompleted
7 years, 2 months ago
Great class...Thanks Gary!
Was this review helpful? Yes0
 Flag
Carlo P. profile image
Carlo P. profile image

Carlo P.

None/10 starsCompleted
7 years, 2 months ago
The amazing, motivated, captivating @GaryVee - Gary Vaynerchuk is at it again! And let me tell you something... You miss THIS ONE and you've really messed up. Right now, along with this class, you also get his new upcoming book (Before the actual release date, mind you!). You better c'mon! #DoTheDamnThing
Was this review helpful? Yes0
 Flag
Julie Smith profile image
Julie Smith profile image

Julie Smith

None/10 starsCompleted
7 years, 2 months ago
Loved this course, but then again, I love pretty much anything Gary Vaynerchuk does :) There is so much value in this course and as my first experience with Skillshare I couldn't be more thrilled to have discovered it. What will I learn next?
Was this review helpful? Yes0
 Flag
Kenneth Weins profile image
Kenneth Weins profile image

Kenneth Weins

None/10 starsCompleted
7 years, 2 months ago
I love Gary V. I could watch or listen to him over and over and still learn something new. This course was short and effective. He is not long winded. I love the case studies he presented!
Was this review helpful? Yes0
 Flag
Mitch Jackson profile image
Mitch Jackson profile image

Mitch Jackson

None/10 starsCompleted
7 years, 2 months ago
Gary gives a good overview of "how to" use the major social platforms, content and context to consistently "crush it" day in and day out! If you are in business and want to learn more about how to use social media, then I recommend that you take this course.
Was this review helpful? Yes0
 Flag
Jesse MacDougall profile image
Jesse MacDougall profile image

Jesse MacDougall

None/10 starsCompleted
7 years, 2 months ago
Organized value. Concise. So much value here I have taken summarized notes on each chapter. I have been looking for something like this for a long time
Was this review helpful? Yes0
 Flag
Alizah Benchetrit profile image
Alizah Benchetrit profile image

Alizah Benchetrit

None/10 starsCompleted
7 years, 2 months ago
A fantastic course! A series of short videos with very specific and useful advice for several social media channels including case studies of what works and what doesn’t. Gary has a great sense of humor which makes it all the more enjoyable to watch and learn. After consuming lots of rather theoretical articles and videos about social media marketing and how it’s different, this class really clarifies proper execution for FB, Twitter, Tumblr, Instagram & Pinterest. Gary’s advice was no B.S, straight to the point practical and valuable. Thanks Gary!
Was this review helpful? Yes0
 Flag
Oded Yunger profile image
Oded Yunger profile image

Oded Yunger

None/10 starsCompleted
7 years, 2 months ago
I'm about to launch a new website and use all the social networks you talked about, so it was a pretty cool re-cap of do's and don't(s). Can't wait for the printed version, and would super appreciate a "good luck from Gary" note hidden between the pages ;)
Was this review helpful? Yes0
 Flag
Tony Teegarden profile image
Tony Teegarden profile image

Tony Teegarden

None/10 starsCompleted
7 years, 2 months ago
Quite frankly it was short - direct and VALUABLE. Cool actionable steps with just the right amount of philosophy. Spot on. Thanks for sharing so much good stuff while still saving me TIME and not making it a crazy long.
Was this review helpful? Yes0
 Flag
Gev Ashnalikyan profile image
Gev Ashnalikyan profile image

Gev Ashnalikyan

None/10 starsCompleted
7 years, 2 months ago
The.Best.In.The.Business. Extremely inspirational. Have been using most of the platforms he spoke about, but his perspective alone sparked an entire business idea that I cannot wait to implement in the next few days.
Was this review helpful? Yes0
 Flag
Stephen Marinaro profile image
Stephen Marinaro profile image

Stephen Marinaro

None/10 starsCompleted
7 years, 2 months ago
As always Gary comes through with great information and knowledge. It's because of his is why I am here today. Great content and info on people that need some direction.
Was this review helpful? Yes0
 Flag

Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.