Data Storytelling: Deliver Insights via Compelling Stories

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Data Storytelling: Deliver Insights via Compelling Stories

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
32 reviews

Course Description

Data that sits in Spark or Hadoop or even a spreadsheet is not as powerful as data that is interpreted, packaged and communicated to those who need to hear what it has to say. Anyone who works with data needs to know how to effectively present that analysis to the people who will be making decisions based on the data. And it's not as simple as throwing charts at people. You need to create narratives and visuals that really connect with audiences.

In this course, we will cover data storytelling, data visualization and communications best practices - all with an eye to turning a raw set of data and converting it into a compelling narrative presentation that will resonate with your audience.

This course is intended for data AND communications professionals:

  • Anyone who works with data (data scientists, engineers, analysts, etc.) who realizes their analysis isn’t sufficient, that they need to improve t...

Data that sits in Spark or Hadoop or even a spreadsheet is not as powerful as data that is interpreted, packaged and communicated to those who need to hear what it has to say. Anyone who works with data needs to know how to effectively present that analysis to the people who will be making decisions based on the data. And it's not as simple as throwing charts at people. You need to create narratives and visuals that really connect with audiences.

In this course, we will cover data storytelling, data visualization and communications best practices - all with an eye to turning a raw set of data and converting it into a compelling narrative presentation that will resonate with your audience.

This course is intended for data AND communications professionals:

  • Anyone who works with data (data scientists, engineers, analysts, etc.) who realizes their analysis isn’t sufficient, that they need to improve their data storytelling to transform their analysis into results that matter; people who may not feel they are natural communicators but want to learn some key communication skills and how to apply them to data stories specifically
  • Communications professionals (PR, marketing, advertising, etc.) who may be very comfortable with communications generally but not so much with the specific skills needed to communicate data

The course begins with a very high level overview of basic communications challenges and a framework for solving those challenges. Then we focus in on "thinking like a communicator" - learning key skills like tricks to help turn any content into a narrative and tapping into an audience's emotions. After that, we focus more on the data - a VERY high level discussion of data analysis (this would be a course on its own) and how to turn data into stories. And then a brief review of visualization of data - how to pick the right chart for your data and some basic chart design tips.

This course is for beginners. It will get you thinking differently about communicating with data, whether you're a data person or a communications person. It is not intended as a deep dive into any of the subjects within, though it does provide many practical tips and skills that you can put to use immediately.

You will not need any specific software skills for this course. Whether you are a seasoned data analyst or a newbie, as long as you have an open mind and understand English, this course will be applicable to you. 

The course consists of five sections of content with video instructions that are easy to follow and contain big ideas as well as practical guidelines. The lectures make up less than two hours of time, and four exercises in the course should take you anywhere from four hours and up, depending on how much you would like to devote to them.

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