Google Tag Manager: Advanced Theory And Implementation

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Google Tag Manager: Advanced Theory And Implementation

Course Details

Cost

$8/mo

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  • On demand

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Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
32 reviews

Course Description

This class is taught by Adam Englebright. He works as an analytics consultant for Measurelab, based in sunny Lewes, UK, helping clients figure out how to track their website, setting up and maintaining tags and analysing the resulting data. He works mostly with Google Tag Manager and Google Analytics, using spreadsheets and R for more advanced analysis where necessary.

This course will help you to explore the more advanced capabilities of Google Tag Manager. It will go into the theory behind it in greater depth and detail, taking deep dives on tags, triggers, variables, the dataLayer and ecommerce. It also covers the creation of a variety of tags; Google Analytics events, a deeper look at the Google Analytics Pageview tag, Adwords Remarketing and Sales tags, Doubleclick Floodlight Counters and Sales tags and more—including the use of Custom HTML tags to expand beyond the range of built-in template...

This class is taught by Adam Englebright. He works as an analytics consultant for Measurelab, based in sunny Lewes, UK, helping clients figure out how to track their website, setting up and maintaining tags and analysing the resulting data. He works mostly with Google Tag Manager and Google Analytics, using spreadsheets and R for more advanced analysis where necessary.

This course will help you to explore the more advanced capabilities of Google Tag Manager. It will go into the theory behind it in greater depth and detail, taking deep dives on tags, triggers, variables, the dataLayer and ecommerce. It also covers the creation of a variety of tags; Google Analytics events, a deeper look at the Google Analytics Pageview tag, Adwords Remarketing and Sales tags, Doubleclick Floodlight Counters and Sales tags and more—including the use of Custom HTML tags to expand beyond the range of built-in templates tags. The creation of the attendant variables and triggers will also be covered, and by the end of the course, you should have a container of tags that you can use as guides and examples when trying to create your own tags.

Check out supplemental resources and attachments in the class project section for more! 

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