Measuring Success in Digital Marketing Campaigns

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Cost $8/mo
Start Date On demand
Measuring Success in Digital Marketing Campaigns

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Digital marketing is a two way conversation that is constantly evolving and changing. As new platforms emerge and existing platforms update, how can you consistently set yourself up to measure success in your digital marketing efforts? This class will walk you through key foundations and concepts, allowing you to measure success and results across your digital marketing efforts. By taking this class you will learn how to set realistic goals, how to think strategically on various platforms, the value of quantitative and qualitative results, the value of working with influencers to create success, and finally how to benchmark results for future projects.

The project for this class will entail creating a digital campaign brief, and putting together your own benchmarks for the success metrics you would take away and measure from this campaign.

This class is geared towards the individual that has a pro...

Digital marketing is a two way conversation that is constantly evolving and changing. As new platforms emerge and existing platforms update, how can you consistently set yourself up to measure success in your digital marketing efforts? This class will walk you through key foundations and concepts, allowing you to measure success and results across your digital marketing efforts. By taking this class you will learn how to set realistic goals, how to think strategically on various platforms, the value of quantitative and qualitative results, the value of working with influencers to create success, and finally how to benchmark results for future projects.

The project for this class will entail creating a digital campaign brief, and putting together your own benchmarks for the success metrics you would take away and measure from this campaign.

This class is geared towards the individual that has a product, brand or web presence that they want to create awareness for online, but they want guidance to make sure they are setting themselves up for success and growth.

A basic knowledge of social media is required.

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.