Running a competitive analysis: Find, drill down, and evaluate your competition

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Cost $8/mo
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Running a competitive analysis: Find, drill down, and evaluate your competition

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

So you have an idea and you think it's the next big thing. This could be the idea that you've been waiting for - the idea that's going to make you mega successful and famous. You've bought the domain, you've incorporated the name, and you've given your family a detailed timeline for your imminent success. But wait... if this idea is so great, why hasn't someone else capitalized on it?

  • So how do you figure out if someone has already capitalized on your idea?
  • What happens if there is someone doing the exact same thing or building a very similar product?
  • Is it game over or proof that you did indeed identify an opportunity?

These are questions every entrepreneur, product manager, and even CEO have had to ask themselves at some point. You might have competitors. How do you find them? And more importantly how do you know what to make of them?

This class is designed as a how-to guide to finding and asses...

So you have an idea and you think it's the next big thing. This could be the idea that you've been waiting for - the idea that's going to make you mega successful and famous. You've bought the domain, you've incorporated the name, and you've given your family a detailed timeline for your imminent success. But wait... if this idea is so great, why hasn't someone else capitalized on it?

  • So how do you figure out if someone has already capitalized on your idea?
  • What happens if there is someone doing the exact same thing or building a very similar product?
  • Is it game over or proof that you did indeed identify an opportunity?

These are questions every entrepreneur, product manager, and even CEO have had to ask themselves at some point. You might have competitors. How do you find them? And more importantly how do you know what to make of them?

This class is designed as a how-to guide to finding and assessing your competition. Learn how to use advanced search techniques to find even the most stealthy competitor and then drill into them to assess their strengths and weaknesses.

What you'll learn:

  • Advanced search techniques to tune out search "noise" and hone in on potential competitors.
  • Alternative search engines and ways of searching for potential threats.
  • How to use tools like SemRush to track your competitor's ad spends, ranking, and ad placements.
  • How to use news and PR outlets to gauge the velocity of your competition.

What you'll do:

At the end of the class, you'll have the opportunity to use your newfound skills to seek out competitors for an idea you're working on or for a generic idea that's provided.

You will make assessments of your competition and learn to think critically about what each competitor presents. You'll get the opportunity to post your detective work and get direct feedback from me.

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.