Social Media Marketing Masterclass - SEO & Local SEO / Search Engine Optimisation Parts 22-29

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Social Media Marketing Masterclass - SEO & Local SEO / Search Engine Optimisation Parts 22-29

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
32 reviews

Course Description

A lot of hard work creating great content can be lost without the right SEO.  Learn in this class what you need to know and do.

Local SEO - A Guide To Ranking Your Local Business In Google Search

  • Introduction To Local SEO
  • Google Search - Understanding How Local Search Works

Google Search And Your Position In Local Search

  • Local SEO Ranking Factors
  • Your Local Ranking Factors - How They Impact Local Search
  • Domain Authority And Page Authority
  • Trust Flow
  • Check Your Local SEO Ranking Scores
  • Google Local Search

Google My Business - A Strong Local SEO Ranking Factor

  • Google My Business
  • Cleaning Up Old Google Listings
  • Managing Your Google My Business Page
  • Creating A Google Review Strategy
  • Google My Business - Support Community

Building Up Reviews - Including Google Local Reviews

  • Citations Setting Up A NAP Page
  • Managing Your Citations

 Backlinks - Understand How They Improve SEO

  • Back Linking - An Introductio...

A lot of hard work creating great content can be lost without the right SEO.  Learn in this class what you need to know and do.

Local SEO - A Guide To Ranking Your Local Business In Google Search

  • Introduction To Local SEO
  • Google Search - Understanding How Local Search Works

Google Search And Your Position In Local Search

  • Local SEO Ranking Factors
  • Your Local Ranking Factors - How They Impact Local Search
  • Domain Authority And Page Authority
  • Trust Flow
  • Check Your Local SEO Ranking Scores
  • Google Local Search

Google My Business - A Strong Local SEO Ranking Factor

  • Google My Business
  • Cleaning Up Old Google Listings
  • Managing Your Google My Business Page
  • Creating A Google Review Strategy
  • Google My Business - Support Community

Building Up Reviews - Including Google Local Reviews

  • Citations Setting Up A NAP Page
  • Managing Your Citations

 Backlinks - Understand How They Improve SEO

  • Back Linking - An Introduction
  • Checking The Quality Of Your Back Links
  • Building Back Links
  • Social Media Business Pages As Back Links

On Site SEO - Improving Your Sites SEO

  • Content Marketing As Part Of Your SEO
  • Creating Your Content

Keyword Optimisation For Powerful SEO

  • Understanding Keywords
  • Keyword Strategies
  • Inserting Your Keywords On Your Website

 Local Business Online Marketing

  • Marketing A Local Business
  • Adwords - An Introduction
  • Setting Up A Local SEO Agency

Ready For The Next Module In The Masterclass?

This course is part of a much larger masterclass, so please make sure you check the other modules out.

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