Sound Design - Boost Your Brand by Creating an Audio Logo

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Sound Design - Boost Your Brand by Creating an Audio Logo

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Boost Your Brand by Creating an Audio Logo

Tap into the niche market of creating Audio Logos. This course from composer/sound designer Gary Hiebner will guide you through creating your own audio logo within your respective DAWs (whether you use Logic, Studio One, Ableton, FL Studio or another DAW, you'll be able to follow along). We will cover creating your own sound effects, such as hits and whooshes and then move onto how to create tonal and sequencer patterns to build up memorable chords and melodies in your logo. And finally we'll look at how to mix, master, and export out the audio and embed it in the video logo to complete your impactful audio logo for brand recognition.

Course Content includes:

  • Importing Video into your DAW
  • Creating Markers for important areas in the Video
  • Adding Hits and Sub Hit sounds
  • Creating your own Whoosh sounds
  • Adding in Sound Effects to accompany the audio
  • Using Re...

Boost Your Brand by Creating an Audio Logo

Tap into the niche market of creating Audio Logos. This course from composer/sound designer Gary Hiebner will guide you through creating your own audio logo within your respective DAWs (whether you use Logic, Studio One, Ableton, FL Studio or another DAW, you'll be able to follow along). We will cover creating your own sound effects, such as hits and whooshes and then move onto how to create tonal and sequencer patterns to build up memorable chords and melodies in your logo. And finally we'll look at how to mix, master, and export out the audio and embed it in the video logo to complete your impactful audio logo for brand recognition.

Course Content includes:

  • Importing Video into your DAW
  • Creating Markers for important areas in the Video
  • Adding Hits and Sub Hit sounds
  • Creating your own Whoosh sounds
  • Adding in Sound Effects to accompany the audio
  • Using Reversed sounds for Builds
  • Embellishing your logo with Sparkle sounds
  • Adding Tonal color to the Logo
  • Using Pulsing sequencer patterns to create rhythm and movement
  • Applying Mixing processes to the audio
  • Exporting the finalised audio and embedding it to the video

What You'll Get From This Course:

  • Step-by step instructions on how to get started with the creation process of building an Audio Logo in your DAW.
  • Easy to follow on screen examples of how to create a complex sounding Audio Logo.
  • Tips & Tricks from an experience composer and sound designer.
  • Class project to test your skills

Course Goals:

At the end of this course you’ll have a good understanding of how an audio logo is created. You'll be able to use the same steps we worked on in the course to build up components in your own audio logo to create an interesting and complex sounding end product. 


This class is geared towards music producers and sound designers who want to carve out their own unique audio logos for their own brands, or for clients, so that the clients stand out from the rest of the pack with their own sonic audio identity.

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