Temple Branding: Build A Brand That Serves A Purpose

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Cost $8/mo
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Temple Branding: Build A Brand That Serves A Purpose

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
32 reviews

Course Description

Whether you're starting a company, beginning to sell products under a brand name, or organizing your personal brand, the simple tools in this course will save you time and revisions. Even for well-established brands, Temple Branding is a must.

All copy, that is, text written about your brand, has to come from somewhere. If you try to make out this text every time, eventually you will drift away from what really represents your company / brand. Especially if your organization get so big that you're not the one writing it. This drifting happens even in the biggest companies around today. Get one up on these organizations by organizing all of your brand information into clear, separated parts. This will allow you to come up with any text that you need, as well as tell others about your organization, simply and easily, for the entire life of your brand.

The techniques in this course are powerful and s...

Whether you're starting a company, beginning to sell products under a brand name, or organizing your personal brand, the simple tools in this course will save you time and revisions. Even for well-established brands, Temple Branding is a must.

All copy, that is, text written about your brand, has to come from somewhere. If you try to make out this text every time, eventually you will drift away from what really represents your company / brand. Especially if your organization get so big that you're not the one writing it. This drifting happens even in the biggest companies around today. Get one up on these organizations by organizing all of your brand information into clear, separated parts. This will allow you to come up with any text that you need, as well as tell others about your organization, simply and easily, for the entire life of your brand.

The techniques in this course are powerful and simple. In a few hours or less, you will have better statements written about your company than many Fortune 500 companies do. Never underestimate the power of a little planning.

In this course, we will go through declaring our vision, mission, strategies, and foundation. Then we will make our temple poster, a piece of paper that will visually display our temple. We can hang this paper by our desk, or somewhere we will see it easily so we are reminded of our purpose.

Join me, Douglas, as we build something worth worshiping.

(**Please note, the temple template is attached to Class Project on this site, it mentions other places in the videos.**)

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