The Modern Marketing Workshop

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0/10 stars
based on  125 reviews
Provided by:
Cost $8/mo
Start Date On demand

Course Details

Cost

$8/mo

Skillshare offers a wide variety of free and Premium courses on creative skills, marketing and more.

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Upcoming Schedule

  • On demand

Course Provider

Skillshare online courses
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog h...
In Skillshare’s unique philosophy, everyone is a teacher, and everyone is a learner. Rather than a traditional lecture format, courses are offered within a global online learning community in which learners collaborate and learn by doing. Instructors are industry leaders who share their skills with anyone who wants to learn. No credits are offered. Founded by online entrepreneurs Michael Karnjanaprakorn and Malcolm Ong, Skillshare’s online “campus” was launched in April 2011. Its catalog has grown from 15 to more than 250 online courses that cover creative arts, entrepreneurship, branding and marketing, lifestyle and technology. The School of MakeOurMark, with courses in photography, illustration and tattooing, was launched in October 2013, and the School of Design went live the following month. Among the instructors who have taught courses are Seth Godin, founder of online marketing firm Yoyodyne, who teaches a class on entrepreneurship; DJ Young Guru, who leads a course on mixing and recording; and actor, writer and director James Franco, whose course focuses on screenwriting for short films. You can begin a Skillshare collaboration by taking an introductory course in a particular area to learn, for example, the fundamentals of Photoshop and expand your knowledge with a five-part, in-depth Photoshop series.

Provider Subject Specialization
Arts & Design
Business & Management
34 reviews

Course Description

Catch up & get your team in sync.

Marketing has changed more in the last 20 years than any other business discipline. Far more than accounting, manufacturing, or management. Why are we relying on the same-old traditional textbooks? Why are CMOs cornered into decisions that make no sense? Why do leaders still talk about marketing and advertising like they’re the same?

I’ve built this Modern Marketing Workshop for the team of today. Learn how to spot opportunities, avoid pitfalls, and grow relevant metrics into meaningful action. It’s a fast, powerful, and hands-on course that will transform you and your business.

I've designed it to connect you to other marketers so you can both teach and learn, maximizing the power of what's covered.

This is the stuff I learned the hard way. You can be smarter: you have this.

The big picture: the class is structured to teach you the four building-blocks of mo...

Catch up & get your team in sync.

Marketing has changed more in the last 20 years than any other business discipline. Far more than accounting, manufacturing, or management. Why are we relying on the same-old traditional textbooks? Why are CMOs cornered into decisions that make no sense? Why do leaders still talk about marketing and advertising like they’re the same?

I’ve built this Modern Marketing Workshop for the team of today. Learn how to spot opportunities, avoid pitfalls, and grow relevant metrics into meaningful action. It’s a fast, powerful, and hands-on course that will transform you and your business.

I've designed it to connect you to other marketers so you can both teach and learn, maximizing the power of what's covered.

This is the stuff I learned the hard way. You can be smarter: you have this.

The big picture: the class is structured to teach you the four building-blocks of modern marketing and the 50+ terms that support them. With this conceptual frame and vocabulary firmly in place, you’ll be able to define the scope, function, and action items of a smart, effective, 21st-century marketing plan. I promise: this is fun work. We’ll talk a lot about famous brands as well as your own. I believe in tactics that are both strategic and practical.

Also included: original ebooks, reformatted classics, video interviews, and more. In total, it’s just over 2 hours of video content and 50+ pages of original supplemental readings and worksheets. I’ve designed it not to be daunting, but to be comprehensive and rewarding.

Be proactive about making this class work for you. If you enroll solo, connect with students in the Skillshare discussion forums, posting your work and sharing feedback. If you enroll with colleagues, schedule team check-ins and lunch meetings to discuss your learning.

Who will benefit most? Big companies. Small businesses. Profit and not-for-profit enterprises. Political campaigns. Anyone who needs to teach people who they are and what they do. Well, not really. It won't work unless you're restless, curious, and care enough to change your work for the better.

Why invest any more time, money, or energy in marketing a product before you really know how marketing works? Do this course, do the work, get aligned, and grow.

What You'll Do

The outcome is not a boring business plan. It’s your detailed plan (with a calendar) on how you will do work that matters and how you will spread the word about it. Your project is about developing a point of view and learning to tell a story that resonates. It'll be crucial to give and get feedback from your classmates in order to incorporate new perspectives and ideas into your plan.

Project: Create a modern marketing plan for your business or favorite brand.

Brief: You'll use the modern marketing lessons from this class to apply the Action Theory of Marketing and create a plan for your business or favorite brand. To translate the key concepts from the lessons into your project, be sure your marketing plan includes the following 6 components:  

  1. Describe the business or brand you’re marketing.
  2. Answer 11 questions to clarify your role as marketer. 
  3. Prioritize 3 P's to be the backbone of your marketing plan. 
  4. Identify top concepts you'll use to move through Emotion, Change, Alert & Share from your audience.
  5. Articulate your marketing point of view. What do you stand for? What are you trying to accomplish? 
  6. Tell the story you'll use to seduce your tribe and start your movement. Your story can be written, visual or both.

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Also!

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Ask Me Anything! Tune in to the Skillshare tumblr on Thursday, March 13th at 4:15pm EST for my live AMA.

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Enroll in my first class, The New Business Toolbox: Help Your Business Do It Right The First Time for helpful insights into starting your own business.

"Seth Godin is a true master. I have been waiting for such a long time for a course like this and it was totally worth the wait..." – T. Linklater, Student

"Gold, loved it." – Phil Richards, Student

"An excellent, practical course which highlights the truly important factors in starting a business and the common traps to fall into. What I liked about it is that it provides options, alternatives, and ideas for every area. Another good point is that it is short and to the point. It just confirms that Seth does not sell smoke. Thank you very much." – Elena Elorriaga, Student

"Great class. To the point. Easy to understand. Useful information that makes you think." – Haley Cairo

"Simple and insightful. Seth Godin rocks!" – Justine Arena

The Modern Marketing Workshop is generously sponsored by Mailchimp.

Reviews 0/10 stars
125 Reviews for The Modern Marketing Workshop

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Jean-Luc Boissonneault profile image
Jean-Luc Boissonneault profile image

Jean-Luc Boissonneault

None/10 starsCompleted
7 years, 2 months ago
This was the best $20 I've ever spent. Thanks Seth!
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Andrew Browne profile image
Andrew Browne profile image

Andrew Browne

None/10 starsCompleted
7 years, 2 months ago
I have been reading and listening to Seth Godin for a little over 5 months learning about how to develop and grow myself and my business. Having absolutely no idea about marketing until before starting this course, Having started now I can see many many skills being learned not just by me but a community of entrepreneurs. If you love giving yourself a challenge, you will only reap the benefits that Seth is sharing. Thanks Seth, you can not imagine how much this is helping the community!
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Giorgiy Shepov profile image
Giorgiy Shepov profile image

Giorgiy Shepov

None/10 starsCompleted
7 years, 2 months ago
I think about it, and think about it, and I want Seth to be on my board. He ROCKS!
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Carl Spira profile image
Carl Spira profile image

Carl Spira

None/10 starsCompleted
7 years, 2 months ago
Mr. Godin reminds me of those rare occasions when I visited my grandmother without my brothers and sisters. I could have all the ice cream all to myself and my only gripe was that that moment seemed too short. I learn in two three minutes with Mr. Godin what others have failed miserably to teach to me for years . This course is gold for pennies and I would highly recommend anyone with an activity in mind to take this corse. I sincerely hope there will be more (I do fancy ice-cream as you can imagine). Thank you Seth Godin for sharing your insights.
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Danielle Fay profile image
Danielle Fay profile image

Danielle Fay

None/10 starsCompleted
7 years, 2 months ago
WOW. I learned so much. Everything was clear, inspiring and relevant. The examples made the content easy to understand. I am a HUGE Seth Godin fan and so happy he is on skillshare and available to us all. I shared the class to a handful of entrepreneurs and new business owners and they were floored and wowed as well. thanks!!
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.