Key Concepts
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Course Details
Cost
FREE
Upcoming Schedule
- On demand
Course Provider
Smartly online courses
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Provider Subject Specialization
Business & Management
Course Description
Learn how to create uncontested market space and make your competition irrelevant.
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- 1 review
- 0 completed
1 year, 3 months ago
Smartly knows how to make complex concepts so easy, you imagine how you are going to apply them to everyday life while you are learning. A very engaging course as usual.
- 0 reviews
- 0 completed
1 month, 2 weeks ago
Dear Smarly/James/Alexie/Blue Ocean Strategy Institute:
After applying to the MBA program, I started taking the various foundation courses and also the free course Blue Ocean Strategy. There is one page the answers deeply concerned me and I'd like to make some suggestions to you.
The page with "the first lever dictates streamlining and cost savings in manufacture and operations. Changing the way you produce, distribute, and support your product can dramatically lower costs. Which of these actions would likely reduce costs? " the correct answer given by Smarly includes "switching materials from metal to plastic" and the comments says "If you can do it, making the switch from costly metal to cheap plastic will save you tons -- literally". First of all, that is not true. Metal is the only 100% recyclable material in the world. As many countries start to implement laws regarding plastic recycling, replacing metal with plastics might no...
Dear Smarly/James/Alexie/Blue Ocean Strategy Institute:
After applying to the MBA program, I started taking the various foundation courses and also the free course Blue Ocean Strategy. There is one page the answers deeply concerned me and I'd like to make some suggestions to you.
The page with "the first lever dictates streamlining and cost savings in manufacture and operations. Changing the way you produce, distribute, and support your product can dramatically lower costs. Which of these actions would likely reduce costs? " the correct answer given by Smarly includes "switching materials from metal to plastic" and the comments says "If you can do it, making the switch from costly metal to cheap plastic will save you tons -- literally". First of all, that is not true. Metal is the only 100% recyclable material in the world. As many countries start to implement laws regarding plastic recycling, replacing metal with plastics might not be cheap in the overall business costs calculation, especially in the cases of certain regulations that indicate what kind of bio-degradable plastic you must use. Secondly, even in the cases of plastic being the material that is cheaper to replace, would this be the message that Smarly would like to pass on through educating the "smart people"? These days, any business decisions without consideration of overall business and environmental impact and its brand image, would not be the wise decision after all.
It would be great if Smarly could reconsider the answers to this question and the comments showed up with the answers.
thanks
Juliet
- 0 reviews
- 0 completed
1 month, 3 weeks ago
Absolutely loved the "Blue Ocean Strategy" module, so much so that I bought the book. I will be using this framework to develop my new business initiative.
- 0 reviews
- 0 completed
2 months ago
This programme is highly innovative, the online formation of it make it very unique, all the courses that I have read through is perfectly structure because of the reading and answer techniques requirements.
- 2 reviews
- 0 completed
3 months ago
The content is great, provider is excellent! It was intetersting to learn about [yellow tail] wines and their unique blue ocean strategy, and yes, I will definitely taste it :P
- 4 reviews
- 0 completed
3 months, 3 weeks ago
It is very good, amazing course. it is fulfilled with valuable information and new techniques. i appreciate it and it will benefit me and will benefit any one who will learn.
- 3 reviews
- 0 completed
4 months ago
I'm glad to have done this. The tools learned will be useful for my work, which is to explore and develop new ideas for clients. With the tools, there is structure in the search and evaluation of ideas. The process itself may trigger other new ideas, which I believe clients will appreciate.
- 6 reviews
- 0 completed
4 months, 2 weeks ago
Easy to understand with modern and relavant examples make the new learning tangible and interesting. Perfect for getting to grips with Blue Ocean Profiling!! Helpful in understanding rival competition and how to market oneself differently.
- 0 reviews
- 0 completed
4 months, 4 weeks ago
Blue Ocean simplified and demystified from introduction to real life implementation in swift and clear nuggets. If the remaining course is this good, I fear I won’t want it to end!
- 0 reviews
- 0 completed
5 months ago
Great content and clear, pithy explanations each step of the way! Many opportunities to apply principles to current problem solving. Great wealth of case examples.
student
10/10 stars
5 months, 1 week ago
Great course, interesting content and well presented. Although I have taken other courses that touched on blue ocean strategy, this offering went more in depth on the how and why and was presented in a fun and engaging way with practical and relatable example.
- 0 reviews
- 0 completed
5 months, 3 weeks ago
Excellent course. I learnt a lot that I will apply as I go into business. Very well explained and simplified. Just wish there was a final big smartcase to test my understanding.
- 0 reviews
- 0 completed
6 months, 1 week ago
Very very nice content, concise, to the point and with all the important data and examples, of course with the best methodology, I feel like I can learn with Smartly the whole day
- 5 reviews
- 0 completed
6 months, 1 week ago
A very good overview of a complex concept. I love the introduction of the various tools as well, in simple and concise way and the use of practical examples, showcasing companies that anyone would know. A very smart way of transmitting knowledge.
- 5 reviews
- 0 completed
7 months ago
Fantastically concise overview of the steps and tools in adopting Blue Ocean Strategy without having to read all 320 pages of Kim and Mauborgne's bestselling book. It allows you to quickly grasp the utility of the approach and then approach the full work for more detail.
- 0 reviews
- 0 completed
7 months, 1 week ago
A great source of authentic education. I am feeling blessed getting chance to get lessons.
I will be glad if smartly provide 100% scholarships to ambitious, talent but low income people like me as it occurs less expense to give education.
- 0 reviews
- 0 completed
8 months, 4 weeks ago
I really love how it is possible to learn and understand complex business subject at a goal. Nicely done. I now have the knowledge and skills of blue ocean strategy and how i can apply it to my every day work.
- 2 reviews
- 1 completed
9 months, 1 week ago
Smartly always delivers excellent content in a creative way that keeps you engaged while learning. This is a great way to enhance my skill set in a way that allows one to enjoy learning something new.
- 0 reviews
- 0 completed
10 months, 3 weeks ago
This was a wonderful insight to the Blue Ocean strategy. All the courses were designed well and the same applies here too. You remain focussed to the content throughout the course.
- 2 reviews
- 0 completed
1 year ago
Smartly has really taught blue ocean strategy well! It's my first time learning it but it was so well-understood as though I have had a prior knowledge. Now I can understand why a lot of businesses fail over time. This course is superb!
- 2 reviews
- 0 completed
1 year, 1 month ago
This is a fantastic module. Chapter 3 had serious models and insights, expertly conveyed. I recommend taking this after completing all the foundational modules.