Blue Ocean Strategy

Provided by:
10/10 stars
based on  36 reviews
Provided by:
Cost FREE
Start Date On demand

Key Concepts

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Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

Smartly online courses
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Provider Subject Specialization
Business & Management
1409 reviews

Course Description

Learn how to create uncontested market space and make your competition irrelevant.
Blue Ocean Strategy course image
Reviews 10/10 stars
36 Reviews for Blue Ocean Strategy

Ratings details

  • 5 stars
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  • 2 stars
  • 1 stars
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Oluwadamilola Ojomo profile image
Oluwadamilola Ojomo profile image
10/10 stars
  • 1 review
  • 0 completed
1 year, 7 months ago
Smartly knows how to make complex concepts so easy, you imagine how you are going to apply them to everyday life while you are learning. A very engaging course as usual.
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Anthony Chan profile image
Anthony Chan profile image
10/10 stars
  • 0 reviews
  • 0 completed
2 months ago
This is one of the best course than I ever attended which is able to explain a subject seems complicated in a precise and succinct way.An effective way of teaching and learning!
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ANTHONY IBESIMOLE profile image
ANTHONY IBESIMOLE profile image
10/10 stars
  • 6 reviews
  • 0 completed
2 months, 3 weeks ago
I obviously love this course.Dedicating time to master it is a very wise decision,for it is capable of making a business at any level stand out successful.Thanks to SMARTLY institute.
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Juliet Zhu profile image
Juliet Zhu profile image
8/10 stars
  • 0 reviews
  • 0 completed
5 months, 2 weeks ago
Dear Smarly/James/Alexie/Blue Ocean Strategy Institute: After applying to the MBA program, I started taking the various foundation courses and also the free course Blue Ocean Strategy. There is one page the answers deeply concerned me and I'd like to make some suggestions to you. The page with "the first lever dictates streamlining and cost savings in manufacture and operations. Changing the way you produce, distribute, and support your product can dramatically lower costs. Which of these actions would likely reduce costs? " the correct answer given by Smarly includes "switching materials from metal to plastic" and the comments says "If you can do it, making the switch from costly metal to cheap plastic will save you tons -- literally". First of all, that is not true. Metal is the only 100% recyclable material in the world. As many countries start to implement laws regarding plastic recycling, replacing metal with plastics might no... Dear Smarly/James/Alexie/Blue Ocean Strategy Institute: After applying to the MBA program, I started taking the various foundation courses and also the free course Blue Ocean Strategy. There is one page the answers deeply concerned me and I'd like to make some suggestions to you. The page with "the first lever dictates streamlining and cost savings in manufacture and operations. Changing the way you produce, distribute, and support your product can dramatically lower costs. Which of these actions would likely reduce costs? " the correct answer given by Smarly includes "switching materials from metal to plastic" and the comments says "If you can do it, making the switch from costly metal to cheap plastic will save you tons -- literally". First of all, that is not true. Metal is the only 100% recyclable material in the world. As many countries start to implement laws regarding plastic recycling, replacing metal with plastics might not be cheap in the overall business costs calculation, especially in the cases of certain regulations that indicate what kind of bio-degradable plastic you must use. Secondly, even in the cases of plastic being the material that is cheaper to replace, would this be the message that Smarly would like to pass on through educating the "smart people"? These days, any business decisions without consideration of overall business and environmental impact and its brand image, would not be the wise decision after all. It would be great if Smarly could reconsider the answers to this question and the comments showed up with the answers. thanks Juliet
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student profile image
student profile image

student

10/10 stars
4 months, 2 weeks ago
Trilled with the shower of blue ocean strategy ideas......SUPER,SUPERB, PRACTICAL solution.......A smart "food for thoughts" from Smartly......Like and Share it.
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Guillermo Alonso profile image
Guillermo Alonso profile image

Guillermo Alonso

10/10 stars
5 months ago
Super interesting and actually very looking forward to applying all this into ACTION! It makes you want to create businesses and find new ideas to analyze and see if they are actually any good. #recommend
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Gillian Brunings profile image
Gillian Brunings profile image
10/10 stars
  • 0 reviews
  • 0 completed
5 months, 3 weeks ago
Absolutely loved the "Blue Ocean Strategy" module, so much so that I bought the book. I will be using this framework to develop my new business initiative.
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Adefemi Quddus Abidola profile image
Adefemi Quddus Abidola profile image
10/10 stars
  • 0 reviews
  • 0 completed
6 months ago
This programme is highly innovative, the online formation of it make it very unique, all the courses that I have read through is perfectly structure because of the reading and answer techniques requirements.
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Mark Reid profile image
Mark Reid profile image
10/10 stars
  • 1 review
  • 0 completed
6 months, 1 week ago
I just started, but the Blue Ocean course is already terrific. It immediately sparked innovative thought and how I might increase value for consumers while reducing my own costs.
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student profile image
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student

8/10 stars
6 months, 3 weeks ago
Quickly guides you through complex topics in a simple, intuitive fashion. The interface is the most user-friendly i've come across in online learning platforms.
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student

10/10 stars
6 months, 4 weeks ago
It is very good, amazing course. Simplified, Strong and Excellent content on Blue Ocean Strategy.. Interesting & Easy to understand with relevant examples.. Learnt a good stuff which can apply to day-day business
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Syafyar Guseynov profile image
Syafyar Guseynov profile image
10/10 stars
  • 2 reviews
  • 0 completed
7 months ago
The content is great, provider is excellent! It was intetersting to learn about [yellow tail] wines and their unique blue ocean strategy, and yes, I will definitely taste it :P
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student

10/10 stars
7 months, 2 weeks ago
Simplified, Strong and Excellent content on Blue Ocean Strategy.. Interesting & Easy to understand with relevant examples.. Learnt a good stuff which can apply to day-day business
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Mohamed Ashraf profile image
Mohamed Ashraf profile image
10/10 stars
  • 4 reviews
  • 0 completed
7 months, 3 weeks ago
It is very good, amazing course. it is fulfilled with valuable information and new techniques. i appreciate it and it will benefit me and will benefit any one who will learn.
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Mohamed Aminudin Buang profile image
Mohamed Aminudin Buang profile image
10/10 stars
  • 3 reviews
  • 0 completed
8 months ago
I'm glad to have done this. The tools learned will be useful for my work, which is to explore and develop new ideas for clients. With the tools, there is structure in the search and evaluation of ideas. The process itself may trigger other new ideas, which I believe clients will appreciate.
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Rachel Wyncoll profile image
Rachel Wyncoll profile image
10/10 stars
  • 6 reviews
  • 0 completed
8 months, 2 weeks ago
Easy to understand with modern and relavant examples make the new learning tangible and interesting. Perfect for getting to grips with Blue Ocean Profiling!! Helpful in understanding rival competition and how to market oneself differently.
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Khalid Mahmood profile image
Khalid Mahmood profile image
10/10 stars
  • 0 reviews
  • 0 completed
8 months, 4 weeks ago
Blue Ocean simplified and demystified from introduction to real life implementation in swift and clear nuggets. If the remaining course is this good, I fear I won’t want it to end!
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Lieve Buzard profile image
Lieve Buzard profile image
10/10 stars
  • 0 reviews
  • 0 completed
9 months ago
Great content and clear, pithy explanations each step of the way! Many opportunities to apply principles to current problem solving. Great wealth of case examples.
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student profile image
student profile image

student

10/10 stars
9 months, 2 weeks ago
Great course, interesting content and well presented. Although I have taken other courses that touched on blue ocean strategy, this offering went more in depth on the how and why and was presented in a fun and engaging way with practical and relatable example.
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Ashirvad Lobo profile image
Ashirvad Lobo profile image
10/10 stars
  • 0 reviews
  • 0 completed
9 months, 3 weeks ago
Excellent course. I learnt a lot that I will apply as I go into business. Very well explained and simplified. Just wish there was a final big smartcase to test my understanding.
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Ian Ang profile image
Ian Ang profile image
9/10 stars
  • 0 reviews
  • 0 completed
10 months ago
I travel extensively for my work and with numerous responsibilities in life, SMARTLY allows me to learn at my set time and pace with excellent content.
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Wilmar Rodriguez profile image
Wilmar Rodriguez profile image
10/10 stars
  • 0 reviews
  • 0 completed
10 months, 2 weeks ago
Very very nice content, concise, to the point and with all the important data and examples, of course with the best methodology, I feel like I can learn with Smartly the whole day
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Antoine Hauguel profile image
Antoine Hauguel profile image
10/10 stars
  • 5 reviews
  • 0 completed
10 months, 2 weeks ago
A very good overview of a complex concept. I love the introduction of the various tools as well, in simple and concise way and the use of practical examples, showcasing companies that anyone would know. A very smart way of transmitting knowledge.
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James Blake profile image
James Blake profile image
10/10 stars
  • 5 reviews
  • 0 completed
11 months ago
Fantastically concise overview of the steps and tools in adopting Blue Ocean Strategy without having to read all 320 pages of Kim and Mauborgne's bestselling book. It allows you to quickly grasp the utility of the approach and then approach the full work for more detail.
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Anwarul Quddus Sikder profile image
Anwarul Quddus Sikder profile image
10/10 stars
  • 0 reviews
  • 0 completed
11 months, 1 week ago
A great source of authentic education. I am feeling blessed getting chance to get lessons. I will be glad if smartly provide 100% scholarships to ambitious, talent but low income people like me as it occurs less expense to give education.
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student profile image
student profile image

student

10/10 stars
1 year ago
I loved this particular course, I found it really interesting and I was able to pick up the concept quickly. It inspired me to want to know more and work on my business concept to ensure it is has a Blue Ocean Strategy.
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Grace Odachi Ameh profile image
Grace Odachi Ameh profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 year ago
I really love how it is possible to learn and understand complex business subject at a goal. Nicely done. I now have the knowledge and skills of blue ocean strategy and how i can apply it to my every day work.
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Megan Kelley profile image
Megan Kelley profile image
10/10 stars
  • 2 reviews
  • 1 completed
1 year, 1 month ago
Smartly always delivers excellent content in a creative way that keeps you engaged while learning. This is a great way to enhance my skill set in a way that allows one to enjoy learning something new.
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Abhishek Aynipully profile image
Abhishek Aynipully profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 year, 2 months ago
This was a wonderful insight to the Blue Ocean strategy. All the courses were designed well and the same applies here too. You remain focussed to the content throughout the course.
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student profile image
student profile image

student

10/10 stars
1 year, 3 months ago
This is so simple to follow and in fact makes learning about rather complex subjects a fun activity. If I can do it with a baby next to me, anyone can!
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Rating Details


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  • 5 stars
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.