Marketing Fundamentals

Provided by:
10/10 stars
based on  106 reviews
Provided by:
Cost FREE
Start Date On demand

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

Smartly online courses
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Provider Subject Specialization
Business & Management
1467 reviews

Course Description

Learn how to build your marketing plan, from situation analysis to creating your unique selling proposition, and everything in between.
Marketing Fundamentals course image
Reviews 10/10 stars
106 Reviews for Marketing Fundamentals

Ratings details

  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

Sort By
Melissa Harris profile image
Melissa Harris profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 year, 3 months ago
A really helpful refresher on the basic principles of marketing. Nice an easy and quick with useful and high value questions. I was really impressed. This would benefit people starting out in business, with very little marketing knowledge to seasoned professionals looking to up-skill.
Was this review helpful? Yes4
 Flag
Cherie Soh profile image
Cherie Soh profile image
10/10 stars
  • 0 reviews
  • 0 completed
2 days, 23 hours ago
What an interesting and informative course! Gained so much useful knowledge in such a short period of time. The interactive platform made learning so simple and efficient.
Was this review helpful? Yes0
 Flag
Babatunde Ipadeola profile image
Babatunde Ipadeola profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 week, 4 days ago
Quite an eye opening and simple basics of marketing. I gained alot and love the interactive learning too, quite an innovation as Well, well done and kudos to the team
Was this review helpful? Yes0
 Flag
Yakubu Ahmadu profile image
Yakubu Ahmadu profile image
9/10 stars
  • 0 reviews
  • 0 completed
2 weeks ago
Very informative and within short time. I gained so much knowledge and what's awesome is the interacive learning which makes it so easy. Im glad i signed up for this. I just hope i get selected to finally pursue my MBA . im so excited
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 stars
2 weeks, 6 days ago
I have found this extremely useful and eye opening. I think many more people should take this course! Virtually every concept was new, to one coming from a non-marketing background...But the content was exciting, the teaching methods were engaging and practical. I have come away from this course with a clear understanding of the basics; even though I have not studied marketing previously. Thank you Smartly for the opportunity!
Was this review helpful? Yes0
 Flag
Razvan Rizea profile image
Razvan Rizea profile image

Razvan Rizea

10/10 stars
3 weeks, 5 days ago
Good content and interactive methods. I am currently taking a Marketing specialisation on LinkedIn Learning where I have to watch over 10 hours of content for the same information here. I like how Smartly is boiling down the information down to its core.
Was this review helpful? Yes0
 Flag
UDUMA UDUMA profile image
UDUMA UDUMA profile image
10/10 starsCompleted
  • 0 reviews
  • 0 completed
3 weeks, 5 days ago
From my non marketing background this an eye opener,the course is very engaging, strategic, relevant, instructions based, categorical, emphatic lectures
Was this review helpful? Yes0
 Flag
CHINEDUM GABRIEL profile image
CHINEDUM GABRIEL profile image
10/10 stars
  • 4 reviews
  • 0 completed
4 weeks ago
This course was well loaded in a deliberately well structured manner and this made it very Enlightening, challenging, fun and straight to the points. Awesome course.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 stars
1 month ago
That's great. I've been finish two courses within a week. Thank you so much Smartly. I think that I may be updated my knowledges and improve my skills in my service industry.
Was this review helpful? Yes0
 Flag
Hansen Goh profile image
Hansen Goh profile image

Hansen Goh

10/10 stars
1 month, 1 week ago
Very fun approach to refreshing basic marketing theories. Covers a wide range of business fundamentals and packaged in a bite-size manner. Highly recommend to anyone running their own business (big/small).
Was this review helpful? Yes0
 Flag
Ademola Ashonibare profile image
Ademola Ashonibare profile image
10/10 stars
  • 0 reviews
  • 0 completed
3 months, 2 weeks ago
An intersting course. I'll recommend this for any starter in marketing. I've learnt new marketing skills and ideas. I love the practical examples used as it relate theoretical knowledge to daily activities. Thanks Smartly.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 stars
3 months, 4 weeks ago
Simple, considered and engaging. The use of examples are very clear and help solidify the concepts. A great way to recap on marketing fundamentals - thank you!
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 stars
4 months, 1 week ago
A great review course which succinctly and simply puts fundamental marketing tools and concepts into practice through thoughtful scenarios. I really appreciate the the way these concepts are instilled into the learner
Was this review helpful? Yes0
 Flag
ANTHONY IBESIMOLE profile image
ANTHONY IBESIMOLE profile image
10/10 stars
  • 6 reviews
  • 0 completed
4 months, 2 weeks ago
This is a great course.It's quite clear and straight to the points that matters in professional marketing.It deserves frequent revisiting for more mastery of the contents for practical applications.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 stars
5 months, 1 week ago
A very nice introduction to marketing, now I'm really excited to learn more and use this knowledge in the real world. I will definetly start my own company soon and use everything that I have learned here.
Was this review helpful? Yes0
 Flag
Valentine Idaewor profile image
Valentine Idaewor profile image
10/10 stars
  • 3 reviews
  • 0 completed
5 months, 2 weeks ago
Indeed this course was a mind changing for productivity amd how to succeed a business. Marketing fundamentals indeed was a lovely course to take as it broaden my knowledge and skills as a leader and entrepreneur and how to utilized effectively the Four C's Competitors, Collaborations, Customers and the Company along with how to use the SWOT strategically as a Goal target. The Strength, Weakness, Opportunity and threats. This Course is a recommended course for Entrepreneurs and businessmen and women to grow their skills and expertise. Thanks Smartly institute for this opportunity to learn and be equipped with expensive knowledge in a comfortable and simple logic teaching that is more lively as off campus as it goes with real life scenario. I hope to use this knowledge gain to train many entrepreneur who are start-up but lost in the important of Four C's as a foundation for me for Business. For we cant go into Business without know... Indeed this course was a mind changing for productivity amd how to succeed a business. Marketing fundamentals indeed was a lovely course to take as it broaden my knowledge and skills as a leader and entrepreneur and how to utilized effectively the Four C's Competitors, Collaborations, Customers and the Company along with how to use the SWOT strategically as a Goal target. The Strength, Weakness, Opportunity and threats. This Course is a recommended course for Entrepreneurs and businessmen and women to grow their skills and expertise. Thanks Smartly institute for this opportunity to learn and be equipped with expensive knowledge in a comfortable and simple logic teaching that is more lively as off campus as it goes with real life scenario. I hope to use this knowledge gain to train many entrepreneur who are start-up but lost in the important of Four C's as a foundation for me for Business. For we cant go into Business without knowing our competitors and Customers and the help of Collaboration from organization in lines with our goals. It's the most qualitable and reliable lessons which i have ever seen in the world of digital. I am really satisfied how useful are the whole Courses so educative and informational how to pitch amd how to cut costs lot more that even some conventional schools wont teach or include as part of their examples. I look forward to learn more from Smartly institute and become their Alumni to also educate potential business youth to to productive in their business career option.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

8/10 stars
5 months, 3 weeks ago
Great refresher course! The mode of delivery is quite interesting and lovely. I particularly like the participative method applied in teaching. It is very engaging and the lectures are easy to understand. The emotional intelligence of preparation of the style of lecture is well appreciated as it was truly meant to appeal to different levels on individuals studying on the platform.
Was this review helpful? Yes0
 Flag
James Ng profile image
James Ng profile image
10/10 stars
  • 0 reviews
  • 0 completed
5 months, 3 weeks ago
Good intro to the fundamentals. Bite sized so easy to complete and attempted while on the move. Feel that it's quick summary of various marketing concepts and will definitely recommend it to my friends
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 stars
5 months, 3 weeks ago
It's the most qualitable and reliable lessons which ihave ever seen in the world of digital. Iam really satisfied how useful are these Lessons in Term of Marketing and Economic. As a Somali- Germany Citizen I appreciate the Admimstration Board and thank you for your Help
Was this review helpful? Yes0
 Flag
Yusuf O Yisa profile image
Yusuf O Yisa profile image
10/10 stars
  • 2 reviews
  • 0 completed
6 months ago
Very insightful lesson and well articulated challenging test, pushing the sequence for understanding marketing concepts with virtual samples to matched each concept. Thank you.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

10/10 stars
6 months, 1 week ago
I really enjoyed this course. It was my 3rd in the series, and by far my favorite one. Great info for those of us who didn't major in business in undergrad!!
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

9/10 stars
6 months, 1 week ago
Great refresher for marketing principles. Was really good for me to revisit the principles in a fun and engaging way without feeling like I was reading another textbook. I really like the presentation.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

9/10 stars
6 months, 1 week ago
Great refresher for marketing principles. Was really good for me to revisit the principles in a fun and engaging way without feeling like I was reading another textbook. I really like the presentation.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

9/10 stars
6 months, 1 week ago
Great refresher for marketing principles. Was really good for me to revisit the principles in a fun and engaging way without feeling like I was reading another textbook. I really like the presentation.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

9/10 stars
7 months, 2 weeks ago
This refresher of Marketing principles was awesome! Well crafted learning materials and exercises. I can definitely recommend anyone else to take up this course.
Was this review helpful? Yes0
 Flag
student profile image
student profile image

student

9/10 stars
7 months, 2 weeks ago
An excellent helpful refresher of what I have studied before on how to strategise and position your business. I was impressed and want to learn more thank you
Was this review helpful? Yes0
 Flag
John Paul Odhiambo profile image
John Paul Odhiambo profile image
10/10 stars
  • 9 reviews
  • 0 completed
7 months, 3 weeks ago
A fundamentally insightful course on fundamentals of marketing, marketing tools and marketing strategy formulation. Helpful in evaluating a business situation for market entry strategy.
Was this review helpful? Yes0
 Flag
Nekait Arora profile image
Nekait Arora profile image
10/10 stars
  • 0 reviews
  • 0 completed
8 months ago
Wonderful content and excellent provider with real-time examples. Refreshed the basics of marketing to a considerable extent. Loved scrolling though and challenging my knowledge through the lessons.
Was this review helpful? Yes0
 Flag
Mohamed Ashraf profile image
Mohamed Ashraf profile image
10/10 stars
  • 4 reviews
  • 0 completed
11 months, 1 week ago
It is very good course, fulfilled of high expensive information to know about Marketing Fundamentals. so i appreciate Smartly team for every time they learned me this knowledge for free. i advise every one who seek to learn business to access on Smartly Professional website. Smartly is professional Idea and it grows fast because they are professionals do what they are promised to issue to their students.
Was this review helpful? Yes1
 Flag
student profile image
student profile image

student

8/10 stars
11 months, 1 week ago
Fun and useful to read the information and to do the exercises and additional readings/references of the marketing introductory course. I was surprised to learn that marketing is so closely related to economic concepts, with a twist to entice potential customers and position a product or company.
Was this review helpful? Yes1
 Flag

Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.