Marketing Fundamentals

Provided by:
10/10 stars
based on  81 reviews
Provided by:
Cost FREE
Start Date On demand

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

Smartly online courses
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Provider Subject Specialization
Business & Management
1187 reviews

Course Description

Learn how to build your marketing plan, from situation analysis to creating your unique selling proposition, and everything in between.
Marketing Fundamentals course image
Reviews 10/10 stars
81 Reviews for Marketing Fundamentals

Ratings details

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  • 3 stars
  • 2 stars
  • 1 stars
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  • 4 stars
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Melissa Harris profile image
Melissa Harris profile image
10/10 stars
  • 0 reviews
  • 0 completed
8 months ago
A really helpful refresher on the basic principles of marketing. Nice an easy and quick with useful and high value questions. I was really impressed. This would benefit people starting out in business, with very little marketing knowledge to seasoned professionals looking to up-skill.
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John Paul Odhiambo profile image
John Paul Odhiambo profile image
10/10 stars
  • 3 reviews
  • 0 completed
2 days, 8 hours ago
A fundamentally insightful course on fundamentals of marketing, marketing tools and marketing strategy formulation. Helpful in evaluating a business situation for market entry strategy.
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Nekait Arora profile image
Nekait Arora profile image
10/10 stars
  • 0 reviews
  • 0 completed
6 days, 23 hours ago
Wonderful content and excellent provider with real-time examples. Refreshed the basics of marketing to a considerable extent. Loved scrolling though and challenging my knowledge through the lessons.
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Mohamed Ashraf profile image
Mohamed Ashraf profile image
10/10 stars
  • 4 reviews
  • 0 completed
3 months, 2 weeks ago
It is very good course, fulfilled of high expensive information to know about Marketing Fundamentals. so i appreciate Smartly team for every time they learned me this knowledge for free. i advise every one who seek to learn business to access on Smartly Professional website. Smartly is professional Idea and it grows fast because they are professionals do what they are promised to issue to their students.
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student profile image
student profile image

student

8/10 stars
3 months, 2 weeks ago
Fun and useful to read the information and to do the exercises and additional readings/references of the marketing introductory course. I was surprised to learn that marketing is so closely related to economic concepts, with a twist to entice potential customers and position a product or company.
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Deborishi Ganguly profile image
Deborishi Ganguly profile image
10/10 stars
  • 0 reviews
  • 0 completed
3 weeks, 2 days ago
Vivid, mesmerizing and outstanding examples to illustrate key concepts of B2C marketing. My gratitude to all of the Smartly team. Can't wait to uncover more! I would definitely suggest this entire course to others. Loved it!
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Christopher Blackham profile image
Christopher Blackham profile image
10/10 stars
  • 3 reviews
  • 0 completed
1 month, 1 week ago
This was a really helpful, simple and fun way to learn the basics of marketing. The platform and content was intuitive and engaging. I now know a lot more about how to start thinking through target audiences, value propositions and USPs. A great starting point...
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Isaac Kwame Duah profile image
Isaac Kwame Duah profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 month, 1 week ago
A thorough and well developed Marketing Course. I had the opportunity to refresh my ideas from the Degree Course at Uopeople. I think that this fundamental course really open doors to a greater in-depth concepts and thoughts in Marketing. Nice course.
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student profile image
student profile image

student

10/10 stars
1 month, 3 weeks ago
I have wanted to understand the mechanics of crafting a business idea into a true marketing proposition for so long... this is like getting a golden key!
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JON RAY profile image
JON RAY profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 month, 3 weeks ago
Well designed, easy to follow and the opportunity to revisit sections as often as you like make this one of the most effective learning tools that I have seen. For people looking to understand the fundamentals of business this system is a 'Must Do'.
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Mihai Chindriș profile image
Mihai Chindriș profile image
10/10 stars
  • 5 reviews
  • 0 completed
2 months ago
Great course! It presented info way better than the one given to me in faculty. Congrats! It's 5 stars from me! Keep it up! I really enjoy your courses.
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Hamed Mahdianfar profile image
Hamed Mahdianfar profile image
9/10 stars
  • 2 reviews
  • 0 completed
2 months, 1 week ago
Very brief and useful course in marketing, describing the fundamentals. I think that's the aim. The interacting model is great, however I suggest to add more ways of questions, like using pool of keywords and fill in blanks. Because of my background, engineering, I would prefer a little bit more examples to make sure the concept is fully understood. At some stages I have a feeling that there are not enough details. Part of learning process is to make sure everything has been understood, and that could be responding to the queries in different ways. I hope we get more of these courses and details. One other suggestion would be to add some more resources for further studies which is going to be helpful for the students who want to go deeper. or provide some resources for more examples, this way you already provided the basics and also it depends on the student if they want to go for more details. Generally, I really enjoyed the course ... Very brief and useful course in marketing, describing the fundamentals. I think that's the aim. The interacting model is great, however I suggest to add more ways of questions, like using pool of keywords and fill in blanks. Because of my background, engineering, I would prefer a little bit more examples to make sure the concept is fully understood. At some stages I have a feeling that there are not enough details. Part of learning process is to make sure everything has been understood, and that could be responding to the queries in different ways. I hope we get more of these courses and details. One other suggestion would be to add some more resources for further studies which is going to be helpful for the students who want to go deeper. or provide some resources for more examples, this way you already provided the basics and also it depends on the student if they want to go for more details. Generally, I really enjoyed the course and I'd like to get more.
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Rachel Wyncoll profile image
Rachel Wyncoll profile image
10/10 stars
  • 6 reviews
  • 0 completed
2 months, 1 week ago
I really enjoyed this module. Partly because my BA was marketing linked, but from a creative point of view and also because I learnt some new concepts I hadn't encountered previously. Great real world examples used to make it tangible and fun.
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student profile image
student profile image

student

10/10 stars
2 months, 1 week ago
It was a perfect course provide me with new knowledge about marketing and support what I have from my studying and practice in my business. I faced some challenges but overall it was very helpful as well as other courses I took before this one. what I loved about course were questions and case studies followed each course and at end the evaluation for what I studied. It was a good way to revise information. Of course I learned strategies I did not use before and I think they will help if I apply in my situation. Thank you Smartly for such course.
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Elijah Ting profile image
Elijah Ting profile image
10/10 stars
  • 5 reviews
  • 0 completed
2 months, 2 weeks ago
In this course you will not only learn the terms related to marketing, but also the process of marketing - from situation analysis to STP to writing VP.
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Gururaj Parvatikar profile image
Gururaj Parvatikar profile image
8/10 stars
  • 0 reviews
  • 0 completed
2 months, 3 weeks ago
Enjoyed this introduction to Marketing fundamentals. The course is clear, concise and perfect for busy professionals. Also the smart case study puts all the learning into immefiimm practice. I would really rec commend this anyone with appetite for learning new things.
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Boubacarr Lamin profile image
Boubacarr Lamin profile image
10/10 stars
  • 0 reviews
  • 0 completed
2 months, 3 weeks ago
Extremely helpful and refreshing. Lifting up my confidence as in advance of my preparation of the main course while also looking at developing marketing proposals and strategy documents.and
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Ilona Bicker profile image
Ilona Bicker profile image
10/10 stars
  • 7 reviews
  • 0 completed
2 months, 3 weeks ago
As someone who has never taken a class on marketing before, I absolutely loved this. Smartly does a great job of providing interactive classes that make sure the content really sticks. I enjoyed clicking through their lessons and learning about the basic principles of marketing. In the end, the lesson wraps up with a smart case, which is basically a case study that requires you to remember everything from the previous lessons. Due to Smartly's unique concept, I didn't have any trouble at all answering the questions here.
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Oluwatosin Oke profile image
Oluwatosin Oke profile image
10/10 stars
  • 0 reviews
  • 0 completed
3 months ago
This course is really useful in repositioning my thoughts and plans about marketing my new product, its really making me think practical and more clearly. Kudos to the Course team.
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James Vanstone profile image
James Vanstone profile image
10/10 stars
  • 5 reviews
  • 0 completed
3 months, 2 weeks ago
I really enjoyed this module. I now feel confident in SWOT analysis and I can consider the four C's when contemplating effective business marketing strategies
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Kevin Alvarez profile image
Kevin Alvarez profile image
10/10 stars
  • 0 reviews
  • 0 completed
3 months, 3 weeks ago
Amazing it’s easy with practical examples, very helpful and compressible. I’m living in London there are many online courses here but this one is 100% recommended
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Aidan Cooper profile image
Aidan Cooper profile image
10/10 stars
  • 0 reviews
  • 0 completed
3 months, 4 weeks ago
Great course for a topic I'm not experienced in. Really enjoyed learning about the strategy behind marketing and the frameworks used. Has whetted my appetite to learn more about this space!
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Antoine Hauguel profile image
Antoine Hauguel profile image
10/10 stars
  • 5 reviews
  • 0 completed
4 months, 1 week ago
Good refresher and a pleasant way to spend time in front of a screen. The interface is nice and easy and the exercises are relevant and interesting. It is quick, effective and interactive.
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DANIEL BOADU profile image
DANIEL BOADU profile image
8/10 stars
  • 0 reviews
  • 0 completed
4 months, 3 weeks ago
Fantastic modus operandi. I like the teaching methodology. It's straight to the point and very challenging and practical. I encourage everyone to sign up to this method of learning
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Dimi Kassari profile image
Dimi Kassari profile image
10/10 stars
  • 0 reviews
  • 0 completed
4 months, 3 weeks ago
Excellent learning experience. The lessons are easy but potent. Fantastic way to refresh the basics. Very useful to people starting out as freelancers or business owners, needing the basic tools to set up a simple marketing strategy.
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James Blake profile image
James Blake profile image
10/10 stars
  • 5 reviews
  • 0 completed
4 months, 4 weeks ago
Excellent introduction to the fundamental concepts of marketing that covers all of the foundational elements. Examples provide practical application of the theory learnt.
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Olusegun Oribamise profile image
Olusegun Oribamise profile image
10/10 stars
  • 0 reviews
  • 0 completed
5 months ago
This is really helpful and engaging. It's building one for a sound knowledge and better performance on the job. And for any potential entrepreneur, SMARLY is the right place to learn. I am really enjoying it. Thank you SMARLY.
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student profile image
student profile image

student

10/10 stars
5 months ago
This is really helpful and engaging. It's building one for a sound knowledge and better performance on the job. And for any potential entrepreneur, SMARLY is the right place to learn. I am really enjoying it. Thank you SMARLY.
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Ylli Vllasolli profile image
Ylli Vllasolli profile image
10/10 stars
  • 0 reviews
  • 0 completed
6 months, 1 week ago
Super handy refresher and loved the examples given! Already putting them in to practise for my idea. It was very easy to understand, which made the course enjoyable to complete.
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Sam Samarasekera profile image
Sam Samarasekera profile image
8/10 stars
  • 5 reviews
  • 0 completed
6 months, 2 weeks ago
Enjoyed the interactive nature of the learning process. Was delivered in an easily digestible format. Good introduction and refresher to broader business concepts and ideas.
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Rating Details


  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.