Marketing Fundamentals

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10/10 stars
based on  74 reviews
Provided by:
Cost FREE
Start Date On demand

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

Smartly online courses
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Provider Subject Specialization
Business & Management
1059 reviews

Course Description

Learn how to build your marketing plan, from situation analysis to creating your unique selling proposition, and everything in between.
Marketing Fundamentals course image
Reviews 10/10 stars
74 Reviews for Marketing Fundamentals

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Melissa Harris profile image
Melissa Harris profile image
10/10 stars
  • 0 reviews
  • 0 completed
6 months ago
A really helpful refresher on the basic principles of marketing. Nice an easy and quick with useful and high value questions. I was really impressed. This would benefit people starting out in business, with very little marketing knowledge to seasoned professionals looking to up-skill.
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Mohamed Ashraf profile image
Mohamed Ashraf profile image
10/10 stars
  • 4 reviews
  • 0 completed
1 month, 2 weeks ago
It is very good course, fulfilled of high expensive information to know about Marketing Fundamentals. so i appreciate Smartly team for every time they learned me this knowledge for free. i advise every one who seek to learn business to access on Smartly Professional website. Smartly is professional Idea and it grows fast because they are professionals do what they are promised to issue to their students.
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student profile image
student profile image

student

8/10 stars
1 month, 3 weeks ago
Fun and useful to read the information and to do the exercises and additional readings/references of the marketing introductory course. I was surprised to learn that marketing is so closely related to economic concepts, with a twist to entice potential customers and position a product or company.
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Mihai Chindriș profile image
Mihai Chindriș profile image
10/10 stars
  • 5 reviews
  • 0 completed
6 days, 8 hours ago
Great course! It presented info way better than the one given to me in faculty. Congrats! It's 5 stars from me! Keep it up! I really enjoy your courses.
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Hamed Mahdianfar profile image
Hamed Mahdianfar profile image
9/10 stars
  • 2 reviews
  • 0 completed
1 week, 5 days ago
Very brief and useful course in marketing, describing the fundamentals. I think that's the aim. The interacting model is great, however I suggest to add more ways of questions, like using pool of keywords and fill in blanks. Because of my background, engineering, I would prefer a little bit more examples to make sure the concept is fully understood. At some stages I have a feeling that there are not enough details. Part of learning process is to make sure everything has been understood, and that could be responding to the queries in different ways. I hope we get more of these courses and details. One other suggestion would be to add some more resources for further studies which is going to be helpful for the students who want to go deeper. or provide some resources for more examples, this way you already provided the basics and also it depends on the student if they want to go for more details. Generally, I really enjoyed the course ... Very brief and useful course in marketing, describing the fundamentals. I think that's the aim. The interacting model is great, however I suggest to add more ways of questions, like using pool of keywords and fill in blanks. Because of my background, engineering, I would prefer a little bit more examples to make sure the concept is fully understood. At some stages I have a feeling that there are not enough details. Part of learning process is to make sure everything has been understood, and that could be responding to the queries in different ways. I hope we get more of these courses and details. One other suggestion would be to add some more resources for further studies which is going to be helpful for the students who want to go deeper. or provide some resources for more examples, this way you already provided the basics and also it depends on the student if they want to go for more details. Generally, I really enjoyed the course and I'd like to get more.
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Rachel Wyncoll profile image
Rachel Wyncoll profile image
10/10 stars
  • 6 reviews
  • 0 completed
2 weeks ago
I really enjoyed this module. Partly because my BA was marketing linked, but from a creative point of view and also because I learnt some new concepts I hadn't encountered previously. Great real world examples used to make it tangible and fun.
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student profile image
student profile image

student

10/10 stars
2 weeks, 1 day ago
It was a perfect course provide me with new knowledge about marketing and support what I have from my studying and practice in my business. I faced some challenges but overall it was very helpful as well as other courses I took before this one. what I loved about course were questions and case studies followed each course and at end the evaluation for what I studied. It was a good way to revise information. Of course I learned strategies I did not use before and I think they will help if I apply in my situation. Thank you Smartly for such course.
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Elijah Ting profile image
Elijah Ting profile image
10/10 stars
  • 5 reviews
  • 0 completed
3 weeks ago
In this course you will not only learn the terms related to marketing, but also the process of marketing - from situation analysis to STP to writing VP.
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Gururaj Parvatikar profile image
Gururaj Parvatikar profile image
8/10 stars
  • 0 reviews
  • 0 completed
3 weeks, 2 days ago
Enjoyed this introduction to Marketing fundamentals. The course is clear, concise and perfect for busy professionals. Also the smart case study puts all the learning into immefiimm practice. I would really rec commend this anyone with appetite for learning new things.
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Boubacarr Lamin profile image
Boubacarr Lamin profile image
10/10 stars
  • 0 reviews
  • 0 completed
3 weeks, 2 days ago
Extremely helpful and refreshing. Lifting up my confidence as in advance of my preparation of the main course while also looking at developing marketing proposals and strategy documents.and
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Ilona Bicker profile image
Ilona Bicker profile image
10/10 stars
  • 7 reviews
  • 0 completed
4 weeks, 1 day ago
As someone who has never taken a class on marketing before, I absolutely loved this. Smartly does a great job of providing interactive classes that make sure the content really sticks. I enjoyed clicking through their lessons and learning about the basic principles of marketing. In the end, the lesson wraps up with a smart case, which is basically a case study that requires you to remember everything from the previous lessons. Due to Smartly's unique concept, I didn't have any trouble at all answering the questions here.
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Oluwatosin Oke profile image
Oluwatosin Oke profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 month ago
This course is really useful in repositioning my thoughts and plans about marketing my new product, its really making me think practical and more clearly. Kudos to the Course team.
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James Vanstone profile image
James Vanstone profile image
10/10 stars
  • 5 reviews
  • 0 completed
1 month, 2 weeks ago
I really enjoyed this module. I now feel confident in SWOT analysis and I can consider the four C's when contemplating effective business marketing strategies
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Kevin Alvarez profile image
Kevin Alvarez profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 month, 4 weeks ago
Amazing it’s easy with practical examples, very helpful and compressible. I’m living in London there are many online courses here but this one is 100% recommended
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Aidan Cooper profile image
Aidan Cooper profile image
10/10 stars
  • 0 reviews
  • 0 completed
2 months ago
Great course for a topic I'm not experienced in. Really enjoyed learning about the strategy behind marketing and the frameworks used. Has whetted my appetite to learn more about this space!
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Antoine Hauguel profile image
Antoine Hauguel profile image
10/10 stars
  • 5 reviews
  • 0 completed
2 months, 1 week ago
Good refresher and a pleasant way to spend time in front of a screen. The interface is nice and easy and the exercises are relevant and interesting. It is quick, effective and interactive.
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DANIEL BOADU profile image
DANIEL BOADU profile image
8/10 stars
  • 0 reviews
  • 0 completed
2 months, 3 weeks ago
Fantastic modus operandi. I like the teaching methodology. It's straight to the point and very challenging and practical. I encourage everyone to sign up to this method of learning
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Dimi Kassari profile image
Dimi Kassari profile image
10/10 stars
  • 0 reviews
  • 0 completed
2 months, 3 weeks ago
Excellent learning experience. The lessons are easy but potent. Fantastic way to refresh the basics. Very useful to people starting out as freelancers or business owners, needing the basic tools to set up a simple marketing strategy.
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James Blake profile image
James Blake profile image
10/10 stars
  • 5 reviews
  • 0 completed
3 months ago
Excellent introduction to the fundamental concepts of marketing that covers all of the foundational elements. Examples provide practical application of the theory learnt.
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Olusegun Oribamise profile image
Olusegun Oribamise profile image
10/10 stars
  • 0 reviews
  • 0 completed
3 months ago
This is really helpful and engaging. It's building one for a sound knowledge and better performance on the job. And for any potential entrepreneur, SMARLY is the right place to learn. I am really enjoying it. Thank you SMARLY.
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student profile image
student profile image

student

10/10 stars
3 months ago
This is really helpful and engaging. It's building one for a sound knowledge and better performance on the job. And for any potential entrepreneur, SMARLY is the right place to learn. I am really enjoying it. Thank you SMARLY.
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Ylli Vllasolli profile image
Ylli Vllasolli profile image
10/10 stars
  • 0 reviews
  • 0 completed
4 months, 1 week ago
Super handy refresher and loved the examples given! Already putting them in to practise for my idea. It was very easy to understand, which made the course enjoyable to complete.
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Sam Samarasekera profile image
Sam Samarasekera profile image
8/10 stars
  • 5 reviews
  • 0 completed
4 months, 2 weeks ago
Enjoyed the interactive nature of the learning process. Was delivered in an easily digestible format. Good introduction and refresher to broader business concepts and ideas.
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student profile image

student

10/10 stars
6 months ago
This is very helpful and really on point.Smartly has a very high value EMBA program,as opposed to her competitors who mostly offer lessons through non-interactive videos.I will recommend Smartly to all who wish to advance in business.
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Daniel Osorio Vargas profile image
Daniel Osorio Vargas profile image
10/10 stars
  • 0 reviews
  • 0 completed
4 months, 3 weeks ago
The Smartly Marketing Fundamentals course is a very good introductory course to marketing that comes with excellent practical exercises. The course is possibly easy to understand by a person who is not familiar with the topic or did not take marketing courses before this intro course. I would improve the question section by switching the answers to a new totally different set of answers. I noticed that for questions that required two or three answers to continue, the set of answers left once one was selected stayed the same. As a result, the rest of the answers were obvious choices that did not require much thinking. A new set of answers, once one is selected, would make students think deeper instead of giving them the chance to guess the next answers. Great course with lots of practical advice for business individuals.
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Giuseppe Lacanna profile image
Giuseppe Lacanna profile image
10/10 stars
  • 0 reviews
  • 0 completed
5 months, 1 week ago
A great effective and engaging package for learning the basics of marketing. So far, so good! Looking forward the rest of this amazing revolutionary way of learning.
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Henry Nguyen profile image
Henry Nguyen profile image
10/10 stars
  • 0 reviews
  • 0 completed
5 months, 1 week ago
Fun and interactive course. The fast-paced, gamified nature keeps you engaged the whole time. Love the case study. One piece of feedback: would it be possible to have more real-world cases & examples? I find them very useful.
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Neysa Parker profile image
Neysa Parker profile image
10/10 stars
  • 0 reviews
  • 0 completed
5 months, 1 week ago
Excellent overview of marketing concepts that I can incorporate into my skill set. Love the interactive format. Information is engaging and fun to interact with. I appreciate learning this way. It just clicked for me in this format.
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student profile image
student profile image

student

8/10 stars
5 months, 2 weeks ago
A good refreshed lesson to recap the core values in marketing. Easy and informative and every sentences are short and straight to the point. Every session come with a case study help the student to relate what has been learned to the live example.
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student profile image

student

8/10 stars
5 months, 2 weeks ago
A good refreshed lesson to recap the core values in marketing. Easy and informative and every sentences are short and straight to the point. Every session come with a case study help the student to relate what has been learned to the live example.
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Rating Details


  • 5 stars
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  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
  • 1 stars

Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.