Marketing Fundamentals

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10/10 stars
based on  97 reviews
Provided by:
Cost FREE
Start Date On demand

Course Details

Cost

FREE

Upcoming Schedule

  • On demand

Course Provider

Smartly online courses
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Smartly is an online learning platform that seeks to transform business education. Solve real problems to gain skills for the real world—fast!
Provider Subject Specialization
Business & Management
1409 reviews

Course Description

Learn how to build your marketing plan, from situation analysis to creating your unique selling proposition, and everything in between.
Marketing Fundamentals course image
Reviews 10/10 stars
97 Reviews for Marketing Fundamentals

Ratings details

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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.

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Melissa Harris profile image
Melissa Harris profile image
10/10 stars
  • 0 reviews
  • 0 completed
1 year, 2 months ago
A really helpful refresher on the basic principles of marketing. Nice an easy and quick with useful and high value questions. I was really impressed. This would benefit people starting out in business, with very little marketing knowledge to seasoned professionals looking to up-skill.
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Ademola Ashonibare profile image
Ademola Ashonibare profile image
10/10 stars
  • 0 reviews
  • 0 completed
2 months ago
An intersting course. I'll recommend this for any starter in marketing. I've learnt new marketing skills and ideas. I love the practical examples used as it relate theoretical knowledge to daily activities. Thanks Smartly.
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student

10/10 stars
2 months, 1 week ago
Simple, considered and engaging. The use of examples are very clear and help solidify the concepts. A great way to recap on marketing fundamentals - thank you!
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student

10/10 stars
2 months, 3 weeks ago
A great review course which succinctly and simply puts fundamental marketing tools and concepts into practice through thoughtful scenarios. I really appreciate the the way these concepts are instilled into the learner
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ANTHONY IBESIMOLE profile image
ANTHONY IBESIMOLE profile image
10/10 stars
  • 6 reviews
  • 0 completed
2 months, 4 weeks ago
This is a great course.It's quite clear and straight to the points that matters in professional marketing.It deserves frequent revisiting for more mastery of the contents for practical applications.
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student

10/10 stars
3 months, 3 weeks ago
A very nice introduction to marketing, now I'm really excited to learn more and use this knowledge in the real world. I will definetly start my own company soon and use everything that I have learned here.
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Valentine Idaewor profile image
Valentine Idaewor profile image
10/10 stars
  • 3 reviews
  • 0 completed
4 months ago
Indeed this course was a mind changing for productivity amd how to succeed a business. Marketing fundamentals indeed was a lovely course to take as it broaden my knowledge and skills as a leader and entrepreneur and how to utilized effectively the Four C's Competitors, Collaborations, Customers and the Company along with how to use the SWOT strategically as a Goal target. The Strength, Weakness, Opportunity and threats. This Course is a recommended course for Entrepreneurs and businessmen and women to grow their skills and expertise. Thanks Smartly institute for this opportunity to learn and be equipped with expensive knowledge in a comfortable and simple logic teaching that is more lively as off campus as it goes with real life scenario. I hope to use this knowledge gain to train many entrepreneur who are start-up but lost in the important of Four C's as a foundation for me for Business. For we cant go into Business without know... Indeed this course was a mind changing for productivity amd how to succeed a business. Marketing fundamentals indeed was a lovely course to take as it broaden my knowledge and skills as a leader and entrepreneur and how to utilized effectively the Four C's Competitors, Collaborations, Customers and the Company along with how to use the SWOT strategically as a Goal target. The Strength, Weakness, Opportunity and threats. This Course is a recommended course for Entrepreneurs and businessmen and women to grow their skills and expertise. Thanks Smartly institute for this opportunity to learn and be equipped with expensive knowledge in a comfortable and simple logic teaching that is more lively as off campus as it goes with real life scenario. I hope to use this knowledge gain to train many entrepreneur who are start-up but lost in the important of Four C's as a foundation for me for Business. For we cant go into Business without knowing our competitors and Customers and the help of Collaboration from organization in lines with our goals. It's the most qualitable and reliable lessons which i have ever seen in the world of digital. I am really satisfied how useful are the whole Courses so educative and informational how to pitch amd how to cut costs lot more that even some conventional schools wont teach or include as part of their examples. I look forward to learn more from Smartly institute and become their Alumni to also educate potential business youth to to productive in their business career option.
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student

8/10 stars
4 months ago
Great refresher course! The mode of delivery is quite interesting and lovely. I particularly like the participative method applied in teaching. It is very engaging and the lectures are easy to understand. The emotional intelligence of preparation of the style of lecture is well appreciated as it was truly meant to appeal to different levels on individuals studying on the platform.
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James Ng profile image
James Ng profile image
10/10 stars
  • 0 reviews
  • 0 completed
4 months ago
Good intro to the fundamentals. Bite sized so easy to complete and attempted while on the move. Feel that it's quick summary of various marketing concepts and will definitely recommend it to my friends
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student

10/10 stars
4 months, 1 week ago
It's the most qualitable and reliable lessons which ihave ever seen in the world of digital. Iam really satisfied how useful are these Lessons in Term of Marketing and Economic. As a Somali- Germany Citizen I appreciate the Admimstration Board and thank you for your Help
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Yusuf O Yisa profile image
Yusuf O Yisa profile image
10/10 stars
  • 2 reviews
  • 0 completed
4 months, 2 weeks ago
Very insightful lesson and well articulated challenging test, pushing the sequence for understanding marketing concepts with virtual samples to matched each concept. Thank you.
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student

10/10 stars
4 months, 2 weeks ago
I really enjoyed this course. It was my 3rd in the series, and by far my favorite one. Great info for those of us who didn't major in business in undergrad!!
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student

9/10 stars
4 months, 3 weeks ago
Great refresher for marketing principles. Was really good for me to revisit the principles in a fun and engaging way without feeling like I was reading another textbook. I really like the presentation.
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student

9/10 stars
4 months, 3 weeks ago
Great refresher for marketing principles. Was really good for me to revisit the principles in a fun and engaging way without feeling like I was reading another textbook. I really like the presentation.
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student

9/10 stars
4 months, 3 weeks ago
Great refresher for marketing principles. Was really good for me to revisit the principles in a fun and engaging way without feeling like I was reading another textbook. I really like the presentation.
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student

9/10 stars
6 months ago
This refresher of Marketing principles was awesome! Well crafted learning materials and exercises. I can definitely recommend anyone else to take up this course.
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student

9/10 stars
6 months ago
An excellent helpful refresher of what I have studied before on how to strategise and position your business. I was impressed and want to learn more thank you
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John Paul Odhiambo profile image
John Paul Odhiambo profile image
10/10 stars
  • 9 reviews
  • 0 completed
6 months, 1 week ago
A fundamentally insightful course on fundamentals of marketing, marketing tools and marketing strategy formulation. Helpful in evaluating a business situation for market entry strategy.
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Nekait Arora profile image
Nekait Arora profile image
10/10 stars
  • 0 reviews
  • 0 completed
6 months, 1 week ago
Wonderful content and excellent provider with real-time examples. Refreshed the basics of marketing to a considerable extent. Loved scrolling though and challenging my knowledge through the lessons.
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Mohamed Ashraf profile image
Mohamed Ashraf profile image
10/10 stars
  • 4 reviews
  • 0 completed
9 months, 3 weeks ago
It is very good course, fulfilled of high expensive information to know about Marketing Fundamentals. so i appreciate Smartly team for every time they learned me this knowledge for free. i advise every one who seek to learn business to access on Smartly Professional website. Smartly is professional Idea and it grows fast because they are professionals do what they are promised to issue to their students.
Was this review helpful? Yes1
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student

8/10 stars
9 months, 3 weeks ago
Fun and useful to read the information and to do the exercises and additional readings/references of the marketing introductory course. I was surprised to learn that marketing is so closely related to economic concepts, with a twist to entice potential customers and position a product or company.
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Deborishi Ganguly profile image
Deborishi Ganguly profile image
10/10 stars
  • 0 reviews
  • 0 completed
6 months, 4 weeks ago
Vivid, mesmerizing and outstanding examples to illustrate key concepts of B2C marketing. My gratitude to all of the Smartly team. Can't wait to uncover more! I would definitely suggest this entire course to others. Loved it!
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Christopher Blackham profile image
Christopher Blackham profile image
10/10 stars
  • 3 reviews
  • 0 completed
7 months, 1 week ago
This was a really helpful, simple and fun way to learn the basics of marketing. The platform and content was intuitive and engaging. I now know a lot more about how to start thinking through target audiences, value propositions and USPs. A great starting point...
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Isaac Kwame Duah profile image
Isaac Kwame Duah profile image
10/10 stars
  • 0 reviews
  • 0 completed
7 months, 2 weeks ago
A thorough and well developed Marketing Course. I had the opportunity to refresh my ideas from the Degree Course at Uopeople. I think that this fundamental course really open doors to a greater in-depth concepts and thoughts in Marketing. Nice course.
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student

10/10 stars
8 months ago
I have wanted to understand the mechanics of crafting a business idea into a true marketing proposition for so long... this is like getting a golden key!
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JON RAY profile image
JON RAY profile image
10/10 stars
  • 0 reviews
  • 0 completed
8 months ago
Well designed, easy to follow and the opportunity to revisit sections as often as you like make this one of the most effective learning tools that I have seen. For people looking to understand the fundamentals of business this system is a 'Must Do'.
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Mihai Chindriș profile image
Mihai Chindriș profile image
10/10 stars
  • 5 reviews
  • 0 completed
8 months, 1 week ago
Great course! It presented info way better than the one given to me in faculty. Congrats! It's 5 stars from me! Keep it up! I really enjoy your courses.
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Hamed Mahdianfar profile image
Hamed Mahdianfar profile image
9/10 stars
  • 2 reviews
  • 0 completed
8 months, 2 weeks ago
Very brief and useful course in marketing, describing the fundamentals. I think that's the aim. The interacting model is great, however I suggest to add more ways of questions, like using pool of keywords and fill in blanks. Because of my background, engineering, I would prefer a little bit more examples to make sure the concept is fully understood. At some stages I have a feeling that there are not enough details. Part of learning process is to make sure everything has been understood, and that could be responding to the queries in different ways. I hope we get more of these courses and details. One other suggestion would be to add some more resources for further studies which is going to be helpful for the students who want to go deeper. or provide some resources for more examples, this way you already provided the basics and also it depends on the student if they want to go for more details. Generally, I really enjoyed the course ... Very brief and useful course in marketing, describing the fundamentals. I think that's the aim. The interacting model is great, however I suggest to add more ways of questions, like using pool of keywords and fill in blanks. Because of my background, engineering, I would prefer a little bit more examples to make sure the concept is fully understood. At some stages I have a feeling that there are not enough details. Part of learning process is to make sure everything has been understood, and that could be responding to the queries in different ways. I hope we get more of these courses and details. One other suggestion would be to add some more resources for further studies which is going to be helpful for the students who want to go deeper. or provide some resources for more examples, this way you already provided the basics and also it depends on the student if they want to go for more details. Generally, I really enjoyed the course and I'd like to get more.
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Rachel Wyncoll profile image
Rachel Wyncoll profile image
10/10 stars
  • 6 reviews
  • 0 completed
8 months, 2 weeks ago
I really enjoyed this module. Partly because my BA was marketing linked, but from a creative point of view and also because I learnt some new concepts I hadn't encountered previously. Great real world examples used to make it tangible and fun.
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student

10/10 stars
8 months, 2 weeks ago
It was a perfect course provide me with new knowledge about marketing and support what I have from my studying and practice in my business. I faced some challenges but overall it was very helpful as well as other courses I took before this one. what I loved about course were questions and case studies followed each course and at end the evaluation for what I studied. It was a good way to revise information. Of course I learned strategies I did not use before and I think they will help if I apply in my situation. Thank you Smartly for such course.
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Rating Details


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  • 1 stars
  • 5 stars
  • 4 stars
  • 3 stars
  • 2 stars
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Rankings are based on a provider's overall CourseTalk score, which takes into account both average rating and number of ratings. Stars round to the nearest half.